Laney Crowell, Founder of Saie Beauty: Building Saie to $100M+, Creating Hero Products, Hiring Tips & More
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 1 July 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
On today’s episode I am talking again with Laney Crowell, Founder and CEO of Saie Beauty. A lot has changed since our last conversation in 2020—Saie has now grown into a $100M+ brand and a major player in clean beauty. Laney shares the key inflection points on the road to scaling, the hero products that propelled the brand (like Glowy Supergel and Dew Blush), and her top advice for building both product and community. She gets candid about what she didn’t realize was required to scale, her fundraising journey from zero experience, and when it’s time to hire a president. Laney also opens up about balancing motherhood with entrepreneurship, the importance of fast decision-making, and what makes a job applicant stand out at Saie. Whether you're a founder, future beauty exec, or just looking for the ultimate sun-kissed look—this episode is packed with insight and inspiration. Enjoy!
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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:05.0 | Hi, I'm Sif Heider, the founder of Foray. I'm a wellness entrepreneur and digital creator, |
| 0:10.8 | and this is my show, The Dream Bigger podcast. Listen, I love dreaming big, but you know what I love |
| 0:16.6 | more? Actually having the resources to make those big dreams happen. And hey, dreams can sometimes |
| 0:22.7 | be private jets, but other times, they can look a little something like having the best skin |
| 0:27.8 | of your damn life, or starting a successful business, or delving into spirituality. So on this podcast, |
| 0:34.9 | I chat with experts and thought leaders from different fields about their |
| 0:38.5 | tips and tricks on doing exactly that. So let's get right into it. |
| 0:46.4 | Hello, friends, and welcome back to another episode of the Dream Bigger podcast. Today, I'm really |
| 0:51.4 | excited to bring you a conversation with one of my friends, Lainey, who is the founder |
| 0:55.5 | of Say. I've known Lainey for years. She was actually on the podcast back in, I want to say, early |
| 1:02.3 | 2021, because after that, she kind of became a friend and she became an advisor for Array. She actually |
| 1:10.2 | introduced us to our lead investor. |
| 1:13.7 | And I just love her so much. She is an absolute girl's girl. And it has been incredible to watch |
| 1:19.6 | how she's grown, say, with so much integrity, so much intention. And as a say, customer myself, |
| 1:27.2 | it's just been incredible to see the journey of this |
| 1:29.5 | brand so today's episode is jam packed with information lany is an absolute kind of resource |
| 1:37.2 | for all founders we talk about growing your business say is massive you guys it is over a hundred |
| 1:43.7 | million dollars right now, by the way, |
| 1:45.5 | as another founder, I can tell you this is no easy feat. So we talk all about that, all about |
| 1:51.6 | her tips for other founders, fundraising. It's a very entrepreneurship heavy episode. |
| 1:57.1 | So I think you're going to learn so much from her. You're going to fall in love with her. |
... |
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