Okay, we are live. Hi, this is William Ramsey. Welcome to William Ramsey Investigates on today's show of a very special guest. His name is Brian Risinger. Last name is spelled R-E-I-S-I-N-G-E-R. And he's just published. A fascinating book just August 20th, 2024. Today is September 3rd, 2024. So just a couple weeks ago. Full title of the book is land rich,

cash poor. My family in the untold history of the disappearing American farmer.

And Brian grew up on a family farm in the Sock County, S.A. UK County, Wisconsin,

which is about 30 to 60 miles northwest of Madison, kind of a central Wisconsin, and lives to tell the hidden stories of rural America,

a columnist and consultant, Risinger worked with his father from the time he could walk before entering the worlds of business, journalism, and public policy has been published by USA Today.

Newsweek, Yahoo News, the Milwaukee Journal Sentinel,

USA Today Network, PBS, Wisconsin Public Radio's Wisconsin Life, the daily yonder, real clear

politics, the Hill, Wisconsin State Journal, Cap Times, Saving Country Music, and many other,

news policy, outdoor, and cultural publications. His writing has won awards from the National

Society of Newspaper

columnists. First place in the Seven Hills Literary Contest, a Solace Award and Moore.

And Landrich, Cash Poor is his first book. So Brian Risinger, welcome to show.

Hey, thank you for having me, one. I appreciate it.

Excellent. So for people who may not have heard your name or heard of your other writing,

maybe you can talk a little bit about your, you know,

at your background and what led you up to writing this book, Landrich Cashmore.

Yeah, absolutely.

Well, the most important job I ever had is the first job I ever had,

which was farmhand for my dad.

So I grew up working with my dad from the time I could

walk on our farm in rural Wisconsin, as you noted. And I did that all the way up through my teenage

years. And it's where I learned to work. It's where I learned my values. It's also where I first

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