It's not even like this is the first time that a Jenner or a Kardashian has gotten rich

building a physical product. Kim Kardashian did it with my buddy Brian Lee shoe dazzle back 10 years

ago. And her audience was a lot smaller back then. And so the reason why we go through all that hard work of identifying who is, who is this,

who is this ideal core person is because if you go out and get the person or build the people

that have that in one place, then this process just, it goes.

It takes one free person to create change.

This is the show for them.

We are the creators of the free world.

This is capitalism.com and we are the one percent.

Hey, real quick, I'm doing a test in my business right now that I think you'll be interested in.

We have a training called Million Dollar Brands and it helps business owners and entrepreneurs

get clear on those first three to five products

that they're going to build that will get to 25 sales a day at $25 to $30 and thus be a million

dollar business. And we sell that for $297. And I recently had the idea of what if at the end of that training, when somebody

completed it and they filled out a form saying they know what their three products are going

to be, they know how they're going to launch the products, let's refund them the cost of the

training. Let's incentivize the action of actually making some decisions

in your business and getting clear on your business. And I did this because someone challenged me

with the thought of what would I change in my business if I only cared about my customer's

results and I didn't care about profitability. And I immediately said, let's incentivize action.

And then I said, well, would I really spend however many thousands of dollars a month I spend on

Facebook ads or would I take some of that money and put it into a scholarship fund and then

...