Kyle Kiang: Chief Marketing Officer of OnePlus | #ThePlaybook 196

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 15 February 2020

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kyle Kiang, Chief Marketing Officer of OnePlus, shares how he went from a customer to leading the company’s marketing efforts, and discusses some of the lessons he learned while working for other billion-dollar brands like Gatorade and LG. Kyle Kiang and host of #ThePlaybook, David Meltzer, chat about a range of topics including the benefits and drawbacks of a digital-first marketing approach, how to develop your employees as your company grows, and why word-of-mouth can be an excellent driver of sales. The pair also discuss how OnePlus sets itself apart from competitors by focusing on the engagement of their customers, and not just their sheer numbers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook, I have Kyle Jung, the chief marketing officer of One Plus,
0:05.8	and Kyle is wise beyond his years. We discuss ambassadorship, how to understand the value of engagement.
0:14.0	You don't have to do everything, but do what you do well.
0:17.5	Join me for all of this and more on The Playbook.
0:20.0	This is Entrepreneurs The Playbook,
0:22.0	where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the board
0:35.8	room.
0:36.8	I'm your host and CEO of Sports One Marketing, David Melzer.
0:41.9	I have a really good episode here about digital marketing
0:45.1	and competing with the big boys.
0:46.5	That's why I brought Kyle Jung.
0:48.4	He is the CMO of One Plus.
0:51.3	Welcome to the playbook.
0:52.5	Thanks for having me.
0:53.2	I'm actually here because I like free advice.
0:56.5	And so I'm having you on just to really have a one-on-one conversation.
1:00.0	We'll let those other people listen in, because I am so curious, number one, how you got the
1:05.8	job that you're in and then two, how you're actually doing what you're doing because as I did
1:11.1	due diligence, I'm still am perplexed how you get such great traction with so little
1:17.6	compared to the billions of dollars that you're competing against.
1:21.4	And so let's just start as a little background. Where did those
1:24.0	skills and knowledge came from to become the M. O of One Plus? Sure. I mean so my
	...

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