Kushal Mehra on the Explosive Growth of YouTube in India
Quillette Podcast
Quillette
4.4 • 929 Ratings
🗓️ 22 September 2022
⏱️ 45 minutes
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| 0:00.0 | Welcome to the Colette Podcast. My name is Claire Lehman and I am editor and chief of Colette. |
| 0:08.0 | Colette is where free thought lives. We are an independent grassroots platform for heterodox ideas and fearless commentary. |
| 0:15.0 | Our podcast is a team effort and is jointly hosted by myself and Canadian editor Jonathan Kay. |
| 0:21.0 | You can support our podcast by visiting Patreon.com |
| 0:24.0 | forward slash Quilett and becoming a monthly patron. By becoming a |
| 0:28.0 | monthly patron you'll also receive our weekly newsletter. A new sweater. Gosh, Gah Gah Gah Gah me, |
| 0:43.0 | it's gah me, hahah. |
| 0:45.0 | Ha hahah, |
| 0:46.0 | I'm gonna fuck there a rah jah, |
| 0:48.0 | picture jay cut that I'm gonna'n't |
| 0:50.0 | a shit, that I'm Jonathan Kay. And I'll start with a question. How many of you |
| 1:01.0 | recognize that song I just played? |
| 1:03.0 | If you don't recognize it, chances are you're probably not from India, |
| 1:07.0 | and you don't watch Indian YouTube. |
| 1:09.0 | The song I sampled is called Buy Beauty Pie, |
| 1:12.0 | and I'll be explaining the title and the context later in the show |
| 1:16.1 | It's by a guy who goes by the channel name Carrie Minati the YouTube video for the song has 60 million views and Carrie Manati has almost 40 million |
| 1:24.9 | subscribers. Now he's an especially huge Indian YouTube star, but when you look at the YouTube |
| 1:30.3 | landscape in that country of 1.4 billion people, you find there are actually a surprisingly |
| 1:35.8 | large number of people with accounts in the 6, 7, and even 8 figure range. |
| 1:41.2 | In fact, according to my guest today, Indian podcaster and |
| 1:44.5 | youtuber Khusho Meera, India is going to represent YouTube's most |
... |
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