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Thrivetime Show | Business School without the BS

Kum & Go | When Wealth Repelling Jackassery Based Branding Is Abundantly Clear to Everyone But You

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneur, Thrivetime, Businessschool, Smallbusiness, Entrepreneurship

4.81.5K Ratings

🗓️ 2 December 2018

⏱️ 11 minutes

🧾️ Download transcript

Summary

Elon Musk once described branding as, “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product." However, when you are engaging in wealth repelling jackassery-based branding often times by default you can be the only one not to know.

Transcript

Click on a timestamp to play from that location

0:00.0

Grab the duct tape and mentally prepare yourself for yet another mind expanding

0:08.5

knowledge bomb from America's number one business coach, Clay Clark.

0:13.6

The

0:17.3

Thrive Nation, I have a really, really kind of a funny, ironic story I want to share with you.

0:24.8

Today we're talking about come and go when wealth-repelling jackassary-based

0:30.1

branding is abundantly clear to everyone but you. Our conferences, Chuck, we have a

0:35.8

conference every two months, and every two months we have hundreds of people that

0:40.0

make their way to the conference. They go to the River Walk there.

0:42.9

They're from Florida, Canada, California.

0:45.9

We've had people from Guam, people from Mexico.

0:48.6

They attend the workshop.

0:50.2

And without fail, one of the questions I get asked by somebody virtually every time,

0:55.6

they'll pull me aside and they'll say, hey dude, what's up with that gas station called Come

1:00.2

and Go? And the first time someone asked me I guess I see it so much I become sort of

1:06.4

numb to it and they go no serious like what the crap is going on with with the

1:11.3

name come and go I I mean, are, are, were the owners sick freaks?

1:15.6

Right? Who made that call? What was, what was that, how did that naming decision go down?

1:21.6

I mean, did someone lose a bet bed or what? And so I've often thought

1:25.1

about that. I've thought about you know is there like a boardroom and a

1:27.9

bunch of guys are meeting and they're saying okay we're competing against

1:31.7

quick trip and we are we're competing against some of the finest

1:34.8

to brands in the convenience store industry. We've got 7-Eleven, we got Circle K.

...

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