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The Playbook With David Meltzer

Kris Rudeegraap, CEO and co-founder of Sendoso | #ThePlaybook 263

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 12 July 2020

⏱️ 18 minutes

🧾️ Download transcript

Summary

Kris Rudeegraap, CEO and co-founder of Sendoso, discusses how his more than a decade of sales experience taught him the ins and outs of communication and marketing, and empowered him to solve some of the biggest pain points that salespeople experience. Rudeegraap shares his thoughts on why fun is an essential part of every successful startup and how the founders have been able to scale to a team of over 200 people. Rudeegraap and host of #ThePlaybook, David Meltzer, cover a variety of topics including why some of the most innovative solutions come from pain points that you experience yourself, how relationships have helped to drive Sendoso’s fundraising efforts, and examples of attention-getting campaigns the company has launched. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

On this episode of the playbook, I have Chris Rudegrap, co-founder, CEO of Sandosa, and we talk about how the key to growth is especially when you're fundraising, and two, why fun is an essential part of every

0:15.2

successful startup. Join me for all of this and more on the playbook.

0:19.6

This is entrepreneurs the playbook where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the board

0:35.2

room. I'm your host David Melzer. This is Dave Melter with Entrepreneurs

0:39.7

The Playbook and I have Chris Rudy Gropp co-founder and CEO of Sindosa the leading sending

0:45.2

platform and I am so excited to have him here to talk about his playbook to

0:49.7

success. Welcome to the playbook.

0:52.0

Awesome, thanks so much for having me David. Yeah no problem. Welcome to the playbook. Awesome.

0:53.0

Thanks so much for having me, David.

0:54.0

Yeah, no problem.

0:55.0

Well, Chris, you know, having a sending platform, first of all,

0:59.0

is not your normal business model.

1:01.0

It's obviously probably a great business model for COVID today and the

1:05.2

compressed time of uncertainty that we're in. Can we talk about the evolution of getting to a sending platform? you know, where did the idea come from and how did you

1:16.6

figure out how to create a business around that idea?

1:19.8

Yeah, of course.

1:20.8

So I was in sales for about 10 years prior to starting

1:25.2

Sandoso so I was an account executive company called Talk Desk where at that point

1:32.4

I was trying to get creative with breaking through this kind of email digital noise I'd call it where, you know, everyone's sending a million emails, but I would be, you know, right in handwritten notes, sending these little swag packs, doing that.

1:45.0

Trying to get marketing to help out and say, hey marketing, can you assist in some of this?

1:50.3

You know, their response was filled out a spreadsheet and we'll get to it which took weeks and weeks and weeks.

1:56.0

So I kind of had that epiphany moment where, you know, what if there was a platform out that made it easy to click and send physical items or digital gifts, as easy as it is to send an email.

...

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