Korean Beauty Trends and the World of White Labeling Products with Charlotte Cho
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 28 January 2020
⏱️ 55 minutes
🧾️ Download transcript
Summary
You'd be hard pressed to find a beauty lover that hasn't tried a Korean beauty product or trend. But there was once a time when purchasing K-beauty products was difficult unless you physically traveled to the region. Soko Glam changed the game by curating the best K-Beauty had to offer. The brains behind the operation — and the skincare brand Then I Met You — is Charlotte Cho.
Charlotte is an esthetician and author, and today she's talking about what it was like launching Soko Glam 7 years ago, the feeling/term "Jeong" and how she applies it to her skin care routine, what white labeling is, plus what trends she believes we'll see popping up in 2020.
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Transcript
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| 0:00.0 | Hi, Sarah. Hi, Kirby. Welcome to Los Angeles. Okay, I'm going to let Sarah get right into this because |
| 0:08.3 | we have a fabulous guest and she is super psyched to read her bio for you guys. So let's do it. So Charlotte |
| 0:14.9 | Joe is an aesthetician, author, co-founder of K Beauty Destination Soco SokoGlam, and skincare content site The Clog, |
| 0:22.6 | and now the founder of Then I Met You, a direct consumer skincare line, focus on a meaningful |
| 0:27.2 | experience and quality ingredients. It all started when Cho was an expat living in Seoul and discovered |
| 0:33.7 | the world of Korean beauty and skincare care after using the products and applying |
| 0:38.6 | the Korean skincare first philosophy. |
| 0:41.3 | She saw her skin and her confidence transform, and so she made it her mission to share |
| 0:46.2 | those products and techniques with the US, despite the many people in the industry who |
| 0:50.8 | doubted that anyone would care about unfamiliar Korean beauty brand. |
| 0:55.1 | That's hilarious. |
| 0:56.1 | I know. |
| 0:56.4 | I love that. |
| 0:57.1 | Okay. |
| 0:58.0 | Back to the bio. |
| 0:59.6 | Charlotte stayed the course and co-founded SocoGlam in 2012. |
| 1:03.4 | She is known as being one of the major players responsible for bringing K Beauty to the masses, |
| 1:08.7 | and everyone knows it. |
| 1:10.9 | Because Charlotte was named Entrepreneururs 100 Powerful Women in 2019, Adweek's Trailblazer |
| 1:17.3 | of the Year in 2019, Women's Wear Daily's 40 under 40 in 2018, and she was also a |
| 1:23.0 | bustle rule breaker, among the other things. |
| 1:25.9 | She also authored the Little Book of Skin Care and is currently working on her second book. |
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