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The Story of a Brand Show

Kola Goodies - Super Powder for Super Powers

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 10 November 2020

⏱️ 33 minutes

🧾️ Download transcript

Summary

In this first part of this Feature, we hear from Sajani Amarasiri, Co-Founder of Kola Goodies.  Kola Goodies is a wellness brand that brings South Asian superfoods and rituals to Western countries.

Sajani talks about her life growing up in Sri Lanka. She came to the States for college and fell in love with the culture.

Over time, she noticed that American consumers became more open to international ideas and products. She used this opportunity to bring her southern Asian products to America.

She would explain to friends that she missed South Asia's food, and she would wonder how she could freeze and ship her mother’s drinks. It dawned on Sajani that she could make and sell them herself in America.

In Part 1, we hear how Kola Goodies started, the trouble of finding the right ingredients, and how she made her products taste like the traditional drinks she was used to.
 
Join us while Ramon Vela interviews Sajani in this episode and listen to her share the inside story.

For more on Kola Goodies, visit: https://www.kolagoodies.com/

Visit our advertisers:
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon

0:18.4

Vela.

0:21.3

We're an easygoing wellness brand that is rooted in our South Asian heritage.

0:28.0

And our main goal is creating access to superfood and rituals that has been used for, you know,

0:35.7

thousands of years in South Asia

0:38.3

and bring it in modern, easy-to-consume ways

0:42.3

to the modern consumer here in the West.

0:45.3

So right now what we do is we have about four or five skews

0:51.3

and they're all powders, so we like to call ourselves like super powders for superpowers.

0:58.7

Because, you know, they're all herbs and mixes that is really easy to integrate into your day-to-day.

1:05.6

And we bring those in five flavors right now.

1:13.0

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1:17.7

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1:21.2

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1:27.6

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1:33.5

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1:39.6

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1:43.5

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1:46.1

Visit carttext.com.

1:48.1

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1:51.2

And please, please let them know that the story of a brand sent you.

...

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