Know Your Numbers: The Game-Changing Shift Most Entrepreneurs Skip

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 15 July 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Real Growth Is Hidden In The Data That Most People Overlook In this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle. If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the ones most entrepreneurs ignore because they either feel overwhelming, vulnerable, or just not "fun." But here’s the truth: these numbers hold the key to smarter launches, healthier profits, and a deeper sense of ownership over your success. Whether you're heading into your first six-figure year or gunning for your first million, this episode will help you finally feel grounded and clear when it comes to your business metrics. Your Homework: 1. Choose two of the four pillars I share in this episode and start tracking them immediately if you’re not already. 2. Schedule a 30-minute CEO time block this week to review your numbers, even if they’re incomplete. Start building that data-driven muscle! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Can’t Scale What You Can’t Track – Tracking numbers gives you agency not overwhelm. You stop throwing spaghetti at the wall, and you start making decisions that are rooted in evidence. 2️⃣ Your Conversion Rate Is Your Business IQ – Understanding where leads convert and where they fall off gives you instant clarity on what to fix for your next launch. 3️⃣ Profit Is Power – You don't need to make a million dollars. You need to keep more of what you earn. Tracking profit margin keeps your business sustainable. RESOURCES MENTIONED IN THIS EPISODE: How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno 🤷🏻‍♀️”, then grab my FREE guide, How to Create a Course Offer That Does NOT Sound Like Everyone Else: 3 AI Prompts To Ensure You Create a Course That Stands Out. Sign up for my weekly newsletter to get actionable business tips in your inbox every Tuesday: amyporterfield.com/newsletter Get your copy of Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy: gapandgainbook.com Get your copy of my book, Two Weeks Notice: twoweeksnoticebook.com Join the waitlist for my signature program, Digital Course Academy: amyporterfield.com/online-business-courses MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:09.2	I think it's so important to ask yourself, why am I not putting myself out there more?
0:16.5	Why am I not making the effort to grow my email list?
0:19.2	Because my friend, the leads are such a huge
0:22.8	part of you hitting your revenue goal. When you sit down and break the numbers down,
0:27.4	which I'm going to do in a second, when you do that, I promise you, you'll say, holy crap,
0:33.2	I need more leads. You've probably heard me talk about the Millie Club. It's a group that I started last year where I
0:44.0	take 30 women who are around 500K or more in their business and I help them get to their first
0:51.0	million dollar year and beyond. So it's a mastermind, and I'm in my second
0:56.5	cohort now. And one thing that I've realized that I think my whole community would find great
1:03.0	value from is that it's so easy not to know all your numbers. We did an in-person event,
1:10.7	and one of the exercises I took the
1:12.9	milly members through was to really break down everything they needed to know in order to
1:20.3	understand how many leads do they need and what does their conversion need to be in order to hit their goal. Now, you might think,
1:29.6	yeah, yeah, that's a given. But most people don't sit down and really crunch those numbers.
1:36.0	And so I thought, well, this could be a really great episode where I quickly take you through
1:40.9	what numbers you definitely should be tracking on a regular basis
1:45.4	and also how to break some of these numbers down so that you can predict your next launch
1:51.5	revenue goal. And so I just want to break it all down for you today in hopes that this gives
1:56.9	you a little bit of clarity. So the thing is, like I mentioned, most entrepreneurs,
2:00.9	they stop at top line revenue. So they think, okay, I made $300,000 this year. Last year,
2:08.4	I made $200,000. Great, I'm growing. But surface level numbers won't take you to your next level.
	...

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