Know Your Consumer by Being Your Consumer with Matt Mullenax, Founder & CEO of Huron - Business of Fitness #71
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 2 September 2019
⏱️ 38 minutes
🧾️ Download transcript
Summary
Matt Mullenax started Huron under the premise that the world didn't need another $40 body wash, and guys everywhere need access to great products at an approachable price. A native Ohioan, Matt hopes to fill an audience void: the fact that consumers in non-coastal markets aren't often shown the same variety of high-quality products as their coastal peers. Huron was built to offer A+ personal care for guys everywhere. Matt has worked on both the finance and brand side of the consumer industry -- Winona Capital Management, and Nike and Bonobos (6th employee), respectively. He earned an MBA from Stanford University's Graduate School of Business, and a BA from Brown University.
If you're an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today's market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for men everywhere. Get your journals out and be ready to take notes with this episode, enjoy!
Minute Breakdown:
0 - 10: Building Huron and the company's background
10 - 20: How to create the best product possible.
20 - 30: Working with a business partner, sourcing in the United States, and building a team.
30 - 40: The importance of in-person marketing and the future of Huron.
Get your hands on Huron here: https://usehuron.com
Find Huron on Instagram: @usehuron
Get in touch with Matt Mullenax: matt@usehuron.com
Connect with Jason at @jasonkhalipa
Work with Jason and the NCFIT Collective Crew at https://www.ncfitcollective.fit
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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.
We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.
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Transcript
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| 0:00.0 | Alright everyone and welcome back to the business of Fitness Podcast. |
| 0:05.8 | I'm Jason Clepa and on today's episode we have Matt Mullenax. |
| 0:09.9 | Now Matt started a company named Huron and it is A Plus personal care for guys everywhere. |
| 0:15.6 | Now normally if you've been listening to a show we dive into coaching and we're definitely |
| 0:19.6 | talking about fitness. |
| 0:21.1 | We also bring on people like the general manager of a hotel or a different type of restaurant |
| 0:26.5 | ears who could provide value from outside the fitness space to help us with our business. |
| 0:33.0 | Matt was an NC Fit member for a long time when to Stanford, God is MBA, went out to New |
| 0:38.2 | York and started a company and it's a great example of identifying your passion and |
| 0:43.4 | following it but also backing it up with not only hard work but also credibility. |
| 0:48.4 | I really enjoyed listening to what Matt had to say and learning from his experiences |
| 0:53.4 | I hope you do as well. |
| 0:55.2 | Before you dive into the episode just want to remind you if you haven't checked out |
| 0:58.5 | our partners over at Woop they make a really cool wrist strap that I wear. |
| 1:03.4 | It tracks my heart rate, it tracks my sleep, it tracks my strain score and it's a really |
| 1:07.7 | useful tool. |
| 1:09.4 | Go to Woop.com, utilize the code Jason for an awesome discount and I hope you guys get |
| 1:14.8 | to check that out. |
| 1:15.8 | Now while you're listening to the episode if you're enjoying it take a quick screenshot, |
| 1:20.4 | send me a message on Instagram. |
| 1:22.1 | Let me know what you're thinking about these episodes and how we can improve or what |
| 1:25.0 | type of people you want on the show and we'll go find them and talk the fitness business |
... |
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