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The Story of a Brand Show

KlipTrio - The First-ever Patented 3 in 1 Pet Nail Trimmer

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 19 January 2022

⏱️ 32 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by Yotpo**

 

“If I don't know something, I will educate myself” - tells Alexandre. In part 2, Alexandre Contreras, Founder & Inventor of KlipTrio, a first-ever patented 3 in 1 pet nail trimmer with an integrated stainless steel nail file & disposable styptic powder cartridge, talks about how he started his journey with education and persistence.

 

It took him 4 times to get patents and 6 years to design KlipTrio. He never lost hope through the never-ending bureaucratic process. Plus, his experience in the veterinarian world, proved to be a critical factor in creating an innovative product.

 

Alexandre wants KlipTrio and disposable styptic cartridges to be the standard in the veterinary profession. He also wants to mark the 6th of October as 'National Trim Your Pet’s Nail Day'. According to him, every entrepreneur encounters people who don't believe in them. He did meet such people but his family's support kept him going.

 

He discusses:

 

* His goal
* R&D phase
* Doubters in his journey
* Marketing plans
* National trim your pets nail day
* His charity organization

 

Join Ramon Vela and Alexandre Contreras as they break down the inside story on The Story of a Brand.

 

For more on KlipTrio, visit: https://kliptrio.com/ 

 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

 

*

 

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

 

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

 

Want to know more? Visit https://yotpo.com/storyofabrand 

 

And turn your one-time shoppers into lifelong brand lovers.

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at MuteSix Studios.

0:07.7

This is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:21.6

I'm glad you brought that up too, Ramon, because there's levels to this.

0:25.6

And there's levels that I didn't know even existed to this because remember, I'm coming from a technician background animal-related profession.

0:33.6

I didn't know anything about business.

0:35.6

I didn't know anything about project management. I didn't know anything about business. I didn't know anything about project management.

0:38.3

I didn't know anything about engineering and things like that.

0:41.3

But what I did know about myself is that if I don't know something,

0:45.3

I would educate myself around that.

0:48.3

Just to even understand the concept.

0:50.3

I don't have to know it fully, but if I grasp the concept,

0:53.3

I'll be able to navigate those waters.

0:55.3

So once I knew that I did the initial patent search and I knew that no one's thought of this,

1:02.0

even though you did a search and nothing popped up, the patent process is such a, it has so many levels to it that even if you were a thousand percent confident that it

1:13.9

wasn't in your search you still have to be worried about getting rejected during the patent

1:18.8

process this podcast is supported by yacht po the leading e-commerce marketing platform for brands looking to drive

1:28.8

customer loyalty. Now, I'm sure many of you know, customer retention is the new acquisition.

1:35.2

With Yoppo, brands can provide value through a strategic loyalty program and ensure shoppers come back

1:41.3

time and time again. Want to know more? Visit Yotpo forward slash

1:45.8

story of a brand. That's Yotpo.com forward slash story of a brand and turn your one-time shoppers

1:54.0

into lifelong brand lovers. Hey, don't forget to listen to part one of this amazing feature.

...

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