Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 17 October 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Klarna's aggressive use of AI to cut on marketing and agencies (01:28) Google brings ads to AI overviews as it expands AI’s role in search (04:35) Should you do fake podcasts? (05:51) OpenAI's new BDRs will help you close revenue (07:56) B2B vs B2C media companies - what's better? (12:00) The SaaS era is over (15:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	This article from ad age talks about how Klarna is using AI to cut marketing agency costs.
0:04.4	And so just a couple months ago we talked about how Klarna said, hey, they say $40 million in customer service costs
0:10.4	because of their conversational agent.
0:13.1	And now they're going deeper.
0:14.6	They're cutting, they cut their sales force instance, I believe.
0:18.3	And oh, there's a paywall, so I can't actually read this, but at least you can see
0:22.0	shack over here.
0:23.4	So, so, but, okay, CMO David Sand Storm joins the marketers brief podcast explaining the
0:28.8	FinTech companies generative AI strategy in recent moves into traditional banking.
0:32.0	So I think what we can talk about high level here
0:35.0	is that Clarna is trying to be the first mover here
0:38.5	to say, hey, we don't need to pay all these hundreds
0:40.3	of thousands of dollars or millions of dollars a year
0:42.0	to sales force. We can just develop our own out of the box solution, right?
0:45.0	And, you know, time will tell to see what happens here.
0:49.0	I think we're going to see more of this, but I don't think it's as easy as they're making it seem
0:55.8	I don't think so either but again I you're spot on in which time will tell
0:59.8	Yep agency owners if you want to grow faster, my partner, Neil Patel and I, we are hosting live agency
1:06.1	owner workshops in Beverly Hills and you're going to learn how to get more clients.
1:10.1	You're going to learn how to take yourself out of the day today. You're going to learn how to recruit the right people and you're going to learn how to take yourself out of the day to day.
1:12.5	You're going to learn how to recruit the right people,
1:14.2	and you're going to be hanging out with like-minded people such as yourself.
	...

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