Good morning. I've got another good one for you this morning. His name is Michael Perry,

and he's the CEO and founder of Kit, a virtual marketing assistant for business owners.

He's a Bay Area native, and Michael started working in his family business at just 10 years old,

and is a self-proclaimed small business survival enthusiast. In 2013, he was awarded

innovator of the year for small business at the Innovation

Summit, and in 2016, was recognized by Forbes for 30 under 30 in the world of marketing.

Michael, are you ready to take us to the top? Let's do it. I'm ready. Let's do this. What does

small business survivalist mean? Yeah, you know, growing up in small family businesses, you're just exposed to a ton of

stuff, right? And the survival rate of small businesses is very dismal. And the modern day small

business owner has transformed so much that I'm just generally enthusiastic about building technology

or finding better solutions to help people build their

businesses and succeed. So I've dedicated my life to specifically that. I love it. Okay. So let's

like just jump right in. So what's the business you're currently working on? And last like,

how does it help you make money? How do you make money? Yeah. So Kit is a virtual marketing assistant.

So we work with e-commerce businesses primarily using one of, you make money. How do you make money? Yeah. So Kit is a virtual marketing assistant.

So we work with e-commerce businesses primarily using one of the five platforms we've partnered with. So that would be Shopify, big commerce, Etsy, big cartel or

ticktail. They connect their store, their social outlets, and their phone to Kit. And then

basically they jump into a conversation with Kit over text message.

Kit is able to analyze their social and sales data and basically handle all facets of

marketing for their business.

So we're a Facebook marketing partner.

We just got innovative partner in the year in 2015.

...