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One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, June 18th.

When it comes to the $5 billion snack industry, rivalries are

anything but sweet. Consider the latest schoolyard fight between energy barmakers' kind and

Cliff Bar. Using Sugar as its weapon, Kind's latest ad campaign taunts Cliff for hiding the unhealthy

stuff in its supposedly healthy bars.

Did you know the first ingredient in this cliff bar is brown rice syrup, which is just another name for sugar?

This kind bar's first ingredient is almonds, which is just another name for almonds.

Taken on face value, the attack ad sounds fairly gentle, but it's a skirmish in a ferocious

war to win the bar business, said to be the fastest growing category at the grocery store.

According to Outside Magazine, there are at least 35 brands, offering more than 150 types

of energy bars, appealing to quite the wide spectrum of convenience eaters. There's

...