Can I get a thumbs up? Can you hear me? Yes, all right. Let me wait a minute or two for people to come in.

Today I'm very excited to be talking about, of course, my favorite area in academia, which is evolutionary psychology.

As many of you know, I pioneered the use of applying the evolutionary lens in consumer behavior.

This is why I am housed in a business school. And so what I thought I would do today,

I mean some of you may be familiar with some of my work, but many of you may not be. And so I thought that I would just take, this is actually from a slide in my second lecture typically in a semester where I'm teaching, let's say consumer behavior or psychology of decision making or understanding or

consuming instinct I'll have a slide on the important tenets of

evolutionary psychology and so what I thought I would do is just go through

some of these important tenets because it really doesn't make sense to study evolutionary psychology well study any psychology or study human behavior without recognizing

where our cognitive system or emotional, our behavioral systems come from.

It doesn't just arise magically.

It arises via the exact same dual processes of natural and sexual selection that describe the evolution of all life forms.

And so what I'd like to do is, as I said, maybe spent, I would say about,

probably take me about 20 minutes, 20 to 30 minutes to get through this.

Then that will be an intro. One of the things I'm thinking of doing by the way is just doing these

kind of short public lectures on X spaces. So what I do is I just

choose a topic in this case, okay key tenets of evolution psychology and I lecture

about this and then to my subscribers only I then switch to another

X spaces session and then you could ask me in Q&A for typically, I don't know, maybe 30 minutes.

Okay, so that's what we'll probably do.

Again, the cost of the subscription, forgive me for diminishing the purity of the learning process, but it's akin to buying a

latte or a coffee and so hopefully it's worth your while I try to put up all sorts of

exclusive content book recommendation article recommendations as I said exclusive

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