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Good Money with Derrick Kinney

Kevin Anderson—How Writing a Book Builds Your Business

Good Money with Derrick Kinney

Derrick Kinney

Investing, Entrepreneurship, Business

51.5K Ratings

🗓️ 6 March 2023

⏱️ 44 minutes

🧾️ Download transcript

Summary

Should you write a book to grow your business? My guest, Kevin Anderson, is the CEO and Editor in Chief at Kevin Anderson and Associates. Kevin and his team of New York Times bestselling editors, ghostwriters, and publishing executives have helped thousands of authors and entrepreneurs write and launch their books. So they know the power of writing a book to grow your business.

Today, Kevin reveals why writing a book can be one of the fastest ways to gain credibility, establish yourself as an expert in your field, and drive more paid speaking engagements to grow your business. In fact, he says you’re more likely to get hired to speak when you have a book—and get paid a lot more. Then Kevin breaks down your different publishing options (they might surprise you!) and why writing a book is the ultimate business card you should strongly consider.

Connect with Kevin HERE.

Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution here: https://amzn.to/34hSonE

Ready to take your business to the next level? Schedule a call with Derrick today here: www.GoodMoneyFramework.com/consulting

For daily tips to help you make and save money, follow us on Instagram @derricktkinney

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Good Money Podcast, where we help business owners and entrepreneurs just

0:11.4

like you build their business and build their wealth so they can do more good.

0:16.5

We know you want to achieve success in a fraction of the time, so each week we give you access

0:21.6

to the best business minds to bring you insightful interviews, impactful stories, and the inspiration

0:27.5

you need so you can build the business you want and enjoy more meaning and freedom in your life.

0:32.8

I'm your host, Derek Kenney.

0:37.0

My guest, Kevin Anderson, is the CEO and editor-in-chief at Kevin Anderson and Associates.

0:43.5

Kevin and his team of New York Times, best-selling editors, ghost writers, and publishing executives

0:49.3

have helped thousands of authors and entrepreneurs write and launch their books,

0:53.9

so they know the power of writing a book to grow your business. Today, Kevin reveals why writing a

1:00.0

book can be one of the fastest ways to gain credibility. Establish yourself as an expert in your field

1:06.4

and drive more paid speaking engagements to grow your business. In fact, he says you're more likely

1:11.9

to get hired to speak when you have a book and get paid a lot more. Then, Kevin breaks down your

1:18.3

different publishing options. They might surprise you and why writing a book is the ultimate business card

1:24.8

you should strongly consider. If you've been toying with the idea of writing a book but aren't

1:29.6

sure how it could grow your business or if it's worth your time, this episode is for you. Kevin,

1:35.5

welcome to the Good Money Podcast. Thanks, Derek. It's great to be here.

1:40.8

I want to have Kevin on because his team was referred to me and helped bring my latest book,

1:47.0

Good Money Revolution to life, and I'm so thankful for that and all the work they helped with. He's

1:52.4

a guy who is highly respected in the publishing field and he's so well connected in the publishing

1:58.2

industry. I wanted to bring him to you because we've talked about in a crowded marketplace right now,

2:04.0

you want to stand out as a financial advisor, business owner, entrepreneur, realtor, etc.

...

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