Ketone-IQ: From DARPA Lab to a Gym or Cafe Near You. How to Build a Movement Around a New Technology with Michael Brandt: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 13 March 2026

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Michael Brandt is CEO and Co-Founder of HVMN, creators of Ketone-IQ, bringing ketones to the mainstream, backed by a16z and $6M from the U.S. Military.

Top 3 Value Bombs

1. Be un-busy. Most successful people have downtime.

2. Focus on a niche that buys from you consistently and grow from there.

3. Keep your temple clean.

High Performance Energy in a Bottle - Ketone-IQ

Transcript

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0:00.0	Light that Spark Fire Nation. JLD here and welcome to Entrepreneurs on Fire.
0:06.7	Brought to you by High Level, the all-on-one sales and marketing platform.
0:10.3	On today's classic episode, we'll be breaking down Ketone IQ, from DARPA Lab to a gym or
0:15.6	cafe near you, how to build a movement around a new technology.
0:19.0	To drive these value bombs, I brought to Michael Brandt into Eofire Studios. Michael is CEO and co-founder of HVMN, creators of ketone IQ, and he brings ketones to the mainstream backed by 16Z and a $6 million grant from the U.S. military. And today we talk about how to be unbusy. Most successful people have downtime. Focus on a niche that buys from you consistently and grow from
0:38.8	there and then keep your temple clean and owe so much more. And a big thing for sponsoring today's
0:43.8	episode goes to Michael and our sponsors. Fire Nation, 50 days will fly right on by. The only question is,
0:51.1	will you have something to show for it? I created a free YouTube series called 50 Days to Something, a step-by-step path to build a real product, service, or offer in just 50 focused days.
1:03.2	Start today for free at Eofire.com slash YouTube.
1:08.2	If you are building a real business, you need real infrastructure.
1:12.1	High level gives you website hosting, funnels, email marketing, automation, calendar
1:15.1	booking, payments, and course hosting all on one platform, plus award-winning 24-7 support,
1:20.1	get a 30-day free trial in my full bonus stack that includes a 15-minute private call with me
1:24.4	and much more at highlevelfire.com. High level fire.com.
1:31.1	Michael, say what's up to Fire Nation and share something that you believe about becoming successful
1:38.0	that most people disagree with. What's up Fire Nation? It is an honor to be here.
1:43.5	Excited to share my story. One thing that I
1:46.6	believe that most people don't is you want to be as unbusy as possible. I think there's this rat
1:53.7	race of be as busy, network, connect as possible. A little secret that I see from the most
2:00.5	successful people I know is they just
2:02.9	have dead time. They have days with zero meetings where they are allowed to be in thought space
2:08.1	and really dive deep and get to novel new, exciting areas of thought that you're not able to do
	...

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