Kendra Scott on Building a Billion Dollar Brand

Making Space with Hoda Kotb

NBC News

Health & Fitness, Mental Health, Society & Culture, Spirituality, Nbc News, Education, Motivation, Nbc, Today Show, Daily Boost, Self-improvement, Hoda, Today, Self Help, Make Space, The Today Show, Making Space, Feel Good, Making Space With Hoda Kotb, Inspiration, Hoda Kotb, Self Improvement

5 • 9.5K Ratings

🗓️ 4 December 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kendra Scott is a designer, philanthropist and founder of the jewelry brand, Kendra Scott. After starting the company in 2002 with only $500 and a mission to help others, Kendra’s commitment to innovation, quality and detail transformed the small startup into a billion-dollar brand. Based in Austin, Texas, Kendra continues to lead her company on the foundation of three core pillars: Family, Fashion and Philanthropy. In this special episode of Making Space, Kendra joined Hoda Kotb live in Austin, Texas. Kendra shares the inspiration behind her billion-dollar brand, why she believes the truest form of success is giving back and the three words that inspire her to keep going.

Transcript

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0:00.0	What if you were tasked with describing your life's work in just three words?
0:11.9	Okay, my guest today did just that.
0:13.9	And she landed on family, fashion, and philanthropy.
0:19.0	Those three pillars are at the foundation of Kendra Scott jewelry,
0:23.9	but more importantly, at the core of Kendra Scott, the woman. Kendra has a story you're going
0:29.5	to have to hear to believe. She started her company 22 years ago, just three months after her son
0:35.5	was born. She launched her line with $500 and a T-box to carry her
0:41.3	collection. And today, she has 142 stores all across the nation. I sat down with Kendra for a very
0:50.4	special episode of Making Space live in Austin, Texas, which is exactly where
0:55.8	her billion-dollar jewelry brand is based.
0:59.3	That's right.
1:00.4	One billion dollars.
1:03.1	But what amazes me most is not the value of Kendra's brand, but instead the values
1:08.7	at her core, the way she values her customers and the magnitude of her
1:13.6	philanthropy. Kendra Scott guys is the real deal. She is a force. She started from the ground up and
1:22.0	is paving the way for women and youth to come. I continue to be floored by what Kendra has built and the manner in which
1:29.5	she built it. I know you will be too. I'm Hoda Kotby. Welcome to a special episode of my podcast,
1:35.6	Making Space, live from Austin, Texas.
1:55.3	Thank you. When you walked in here, everyone went wild.
1:58.4	Because you are the home girl.
1:59.8	This is your place.
2:04.8	We are in your house. Tell me about Austin, first of all,
	...

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