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Second Life

Kendra Scott: Designer and CEO

Second Life

Who What Wear

Society & Culture, Careers, Arts, Personal Journals, Business, Fashion & Beauty

4.83K Ratings

🗓️ 21 January 2019

⏱️ 55 minutes

🧾️ Download transcript

Summary

How do you go from being a hat maker to running a billion-dollar jewelry brand? In episode 48 of Second Life, Kendra Scott tells Hillary Kerr about the embarrassment of dropping out of college, learning retail "the hardest way possible," and how she transitioned from running a hat store to creating one of the most successful jewelry brands on the market.

Transcript

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0:00.0

Hi everyone, I'm your host Hilary Kerr and this is Second Life, a podcast spotlighting

0:11.4

women who have truly inspiring careers.

0:14.2

We're talking about their work journeys, what they've learned from the process of setting

0:18.5

aside their doubts or fears and what happens when they embark on their Second Life.

0:24.8

Today, I am so very pleased to have one of the most incredible women I have ever met in the studio,

0:33.2

someone who has a truly inspiring self-made success story,

0:38.3

jewelry designer Kendra Scott. Kendra is the incredibly charismatic and talented founder,

0:45.2

chairman and CEO of her company, which includes her signature line of jewelry, fine jewelry,

0:51.6

home goods and more, all of which is available in her 90 retail stores plus Nordstrom,

0:59.2

Neiman Marcus and hundreds of boutiques. In the 16 years since she launched her business with a

1:05.3

$500 investment, Kendra has grown it into a billion-dollar business. But before she was leading a

1:13.7

billion-dollar business, Kendra actually struggled to find her way and had another career as a hatmaker.

1:20.8

Yes, a hatmaker. She's going to tell us all about how a failed business led to her wildly

1:27.0

successful one and so much more now on Second Life, it's Kendra Scott. So, Kendra, on this podcast,

1:38.1

we like to start at the beginning. So, what did you study in school and what did you think you

1:43.4

were going to be when you grew up? You know, I grew up in Kenosha, Wisconsin. My aunt was a fashion

1:50.0

director for a small department store called Gimbals in Milwaukee, Wisconsin. My mom's family

1:56.4

were farmers and coal miners. We lived in a very simple kind of blue collar town. People did not

2:03.8

grow up to become designers where I grew up. And I remember being exposed to fashion through my

2:09.4

aunt and her experiences as a fashion director and going into her closet and what that was like.

2:15.4

And I realized, like, for me, that was magical. Fashion just could transform you to be anybody

2:20.7

you wanted to be. And really, it was my childhood dream to be in fashion someday. And if I could be

...

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