Kelly Roach. What It Means To Have A Business Strategy. Episode 441 with The Real Brad Lea (TRBL)

Dropping Bombs

Brad Lea

Business, Bradlea, Success, Mentor, Coach, Advice, Money, Strategy, Training, Entrepreneurship, Therealbradlea, Entrepreneur, Comedy

4.8 • 2.3K Ratings

🗓️ 17 January 2022

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Business strategist, Kelly Roach transforms overworked entrepreneurs into seven-figure CEOs by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the most powerful online marketing speed and agility strategies of today. Kelly’s 12-month business incubator, The Unstoppable Entrepreneur, is the fastest growing coaching program on the market, and the first of its kind.

In this episode, Brad and Kelly discuss the steps it takes to do a business strategy and how to get READY for it.

00:00 Intro

03:36 Becoming the CEO of your company

04:18 Check out Kelly on social or go to https://www.kellyroachcoaching.com

06:09 Where Kelly fell in love with sales

06:27 “Anyone can achieve anything if they are willing to put their passion behind that transfer of energy which is what sales is.” - Kelly Roach

07:40 Kelly’s books

10:50 Scaling

11:10 Step one: assess your current situation

14:06 “People come to us when they realize the awareness of what they need” - Kelly Roach

16:05 “The top of the funnel is visibility.” - Kelly Roach

18:26 “We all start at zero.” - Kelly Roach

20:15 Long range thinking

21:05 Two parts: discipline and the power of social media versus engagement

22:58 Are you clear on success?

23:13 Bomb 1: If you do not know what success is then how can you achieve it?

25:25 Pivoting to find alignment

27:39 Kelly’s backstory

34:20 Continuous launches, continuous failure

37:10 Overcomplication

40:50 The conviction marketing method

43:54 Comparison of athlete and business

48:59 “That’s not gonna be my life.” - Kelly Roach

49:10 Book Recommendation

52:02 Check out the Kelly Roach show

Transcript

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0:00.0	Listen up or run, forever.
0:05.0	Run, run, run, now, it's from the people who have asked you the people who need to know the real
0:13.6	problem. Bradley is dropping.
0:24.0	What it is, Bradley back again with another episode of Drop in Bombs. Today in the studio, folks, I've got a real treat for you.
0:30.9	Kelly Roach. What's happening, Kelly? Hey, hey, so happy to be here.
0:34.9	Thanks for coming in. Kelly, folks is a business strategist, mentor, coach, best selling author.
0:42.2	The list goes on. Ultimately, she is an expert at showing people how to transform long hours,
0:51.6	bust in their ass into basically owning an actual business. Not just a lot of people think they own a
0:58.6	business, but they don't really own a business. They're they've created a job.
1:02.5	Yes. And it's even more fascinating online because many people think that having a course or program
1:09.4	is a business. They don't actually understand what a company is and what it takes to build a company
1:14.7	with people and systems, infrastructure, long-term strategy, right? So I was both fascinated and
1:23.3	terrified when I made the change from Fortune 500 into the world of online entrepreneurship when I
1:29.5	discovered what the perception of business building was, but it also created a massive
1:34.0	opportunity and it got me really fired up and really passionate to help entrepreneurs that
1:39.3	thought a course or a program was a business actually create a company so that they can have
1:44.9	freedom and have a winning team, people that they love working with every day and you know,
1:49.3	have a skill strategy that is going to set them up for long-term success, not just a short-term
1:53.8	kind of blip on the radar. Interesting. Now courses or coaching programs?
2:01.8	Well, anything, right? The the world of online marketing has oversimplified
2:08.3	building a business or creating a company down to you having a digital asset of some kind,
2:15.3	right? And you and I both know that a lot more goes into creating a company, especially one that's
	...

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