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Just the Good Stuff

Katlin Smith - Founder + CEO of Simple Mills On Growing Her Gluten-free Brand + Behind-The-Scenes On Their Business

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 10 August 2020

⏱️ 42 minutes

🧾️ Download transcript

Summary

#28: In today's episode, I chat with the Founder + CEO of Simple Mills, Katlin Smith. Katlin fills us on on the back story of one of the most popular gluten-free brands. We chat why she started her company, what is was like expanding her brand and product line over the last few years and really what makes Simple Mill's products stand out on shelves. Katlin and I dive into ingredient pet peeves, COVIDs impact on their business, the hardest part about her job and hints on what new products are coming out soon. Katlin also shares her go-to oil right now, which I cannot wait to try. This episode is not sponsored by Simple Mills. I love and use their products every single day and they make the most delicious gluten and grain-free eats. A few of my favorites are: Farmhouse Cheddar Crackers (they taste like cheez-itz), Banana Bread Baking Mix, Pizza Dough Mix, and their Soft-baked Peanut Butter Cookies. You can also find me baking/cooking with their products over on my blog.   For more from me, I'm over @rachLmansfield + rachLmansfield.com.   Thank you Spindrift for sponsoring this episode. You guys are the real sparkling beverage MVP. No natural flavors, just sparkling water and real fresh fruit. We are huge Spindrift drinkers here as you guys know. I link to them over on my shop page and you can snag them in many retailers throughout the country.

Transcript

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0:00.0

Hi friends, welcome back to Just the Good Stuff. This is your host, Rachel Mansfield. And in this

0:10.5

week's episode, I am sitting down with the CEO and founder of one of my absolute favorite food

0:17.1

brands in the entire world, Simple Mills. Simple Mills was one of the very first products I

0:23.2

tried when I first started my food blog five years ago now, over five years ago now, and I have

0:28.4

been obsessed since then. This is back when they only sold baking mixes and I remember making

0:34.2

these like delicious, funfetti cupcakes out of their vanilla cake mix.

0:39.5

And I thought it was the coolest thing ever that they were made out of all healthy,

0:43.9

gluten-free ingredients that I'd use in my own kitchen like almond flour and sweetened with

0:48.4

coconut sugar. Simple Mills has continued to innovate over the last few years.

0:53.3

And now they make variety of product lines,

0:56.1

all of which are gluten-free, like their almond flour crackers, which come in these like farmhouse

1:01.1

cheddar flavor. And you guys, if you loved cheeses growing up, I can assure you, these are for you.

1:07.0

They are absolutely amazing. They also have crunchy and soft baked cookies. I love using

1:13.5

the soft baked cookies for like an ice cream sandwich. They are amazing. And they have these new

1:18.8

veggie pita crackers that have like no flowers in them. It's have like sweet potatoes and

1:25.0

like it's just unreal to know that I'm eating a cracker and I'm giving

1:28.2

it to Ezra and there's like vegetables snuck into them. They're delicious. They also make

1:32.9

organic frosting, snack bars and their products are just truly a staple in my family's

1:38.4

everyday life. Myself, Jordan, Ezra, my parents, my brother, everyone. Not a day goes by that I'm not eating like

1:45.8

something from Simple Mills and I promise I am not just saying that. They are such an amazing,

1:50.8

amazing brand. I also use them in recipes over my blog and Instagram each month, which you guys

1:55.6

know I've made paleo bagels from their pizza mix, Oreo whoopee pies sandwich with their

...

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