Katie Rodan + Kathy Fields: Serial Skin-Care Entrepreneurs

WSJ Secrets of Wealthy Women

The Wall Street Journal

Careers, Business

4.6 • 955 Ratings

🗓️ 16 September 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Katie Rodan and Kathy Fields, co-founders of skincare treatment Proactiv and their namesake brand, Rodan + Fields, tell WSJ's Veronica Dagher what they've learned about partnership and building companies.

Transcript

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0:00.0	We've all felt left out and for people who move to this country that feeling lasts more than a moment.
0:07.0	We can change that.
0:09.0	Learn how it belonging begins with us.org.
0:12.0	Brought to you by the Ad Council. Hey I'm Veronica Dagger and this is the Wall Street Journal Secrets of Wealthy Women
0:24.4	where women share how they tackle career, money, and the world. Today we're
0:29.3	speaking with Dr. Katie Rodin and Dr.
0:33.0	They're the dermatologist and inventors behind the acne treatment proactive,
0:38.0	which they built into a nearly billion dollar business
0:41.0	by marketing through infomercials and malls.
0:44.0	In 2002, they recognized there were more skin care concerns they could address and they created their second business.
0:50.0	A new skincare brand with their names, Rodin and Fields. The brand got picked up by Esteil Lauder, but in 2007, Katie and Kathy bought it back, and this time they enlisted independent consultants to sell it from their homes.
1:04.4	Katie and Kathy are here today to talk about how they've shaped their business and
1:08.4	sales strategies to the Times and how that model is holding up in the wake of the coronavirus. Welcome to Secrets Doctors. Thank you. It's great to be here.
1:24.0	Kathy and Katie, you begin. Welcome to Secrets Doctors. Thank you. It's great to be here.
1:34.0	Kathy and Katie, you began your business partnership in the 1980s,
1:38.0	just a few years after you launched your respective dermatology practices.
1:42.0	Kathy, how did you know you wanted to start creating perspective dermatology practices.
1:43.0	Kathy, how did you know you wanted to start creating products
1:45.9	and how did you get the idea for proactive?
1:49.0	Oh, let's go back to Stanford.
1:51.2	So Katie and I did our dermatology
1:53.5	residency in Stamford and that's where we met and we by the time we were
	...

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