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It brings me great pleasure to get a chance to introduce Kathy Eisenhard, who is a colleague

and a good friend. We have worked together for two decades now in putting together STVP.

And along with Tina Seleague, we have responsibility for its leadership, which means we just celebrate

the work of all of our other teammates.

But to get a chance to work with Kathy on a weekly, if not daily basis for so long, has

been a true joy.

What we're celebrating here, and the timing is was not that much, you know, necessarily, that much on purpose.

It's just beautifully fortuitous for us is the launch of her new book.

It's called Simple Rules.

She has been recognized in about every possible way that a scholar and an academic can be recognized.

I mean, she's an endowed chair here in the School of Engineering.

She has more honorary degrees than you can shake a stick hat from universities all over the world.

Over 100 publications.

Her PhD students are numerous, and they're in the top jobs teaching all over the world. So what's the deal? Well, she finally, and this is about time that the world got to see this. She's taken this in brilliant ideas regarding dealing with a complex world.

This thing called simple rules and has provided it in a way that is easily digestible

and approachable by people of every continent as well as every stage of life.

I mean, we struggle to manage complexity every day. Who can't

relate to that in this room? Come up and talk to me later. If you're not struggling to manage

complexity every day. This book is really a significant contribution to the literature and innovation

entrepreneurship, but it's also, we predict, going to have implications and reach far beyond

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