Katherine Power, Founder of Versed Skincare & (new!) Merit Beauty
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 2 December 2020
⏱️ 42 minutes
🧾️ Download transcript
Summary
For our very last founder episode of the year, we’ve brought in the big guns! It’s serial entrepreneur Katherine Power, co-founder of Who What Wear, its spin-off line of street style-inspired fashion, a multitude of media brands and most topping our beauty minds, Versed Skincare. Total estimated value? $100 million dollars. (It’s safe to say we’re taking notes on how to kill it in business, folks.) EXCLUSIVE SCOOP ALERT: Katherine tells us about her newly announced next enterprise, an exciting line of colour cosmetics, called Merit Beauty!!
First, find out why TikTok beauty influencer of the year, Skincare By Hyram, is calling Versed the next CeraVe when it comes to drugstore skincare. We’ll share our personal favourites that we stock up on at Target, while Katherine fills us in on the SEO secret that drove some of the brand’s top-selling SKUs. Plus, how can they possibly make this “clean” skincare line so affordable? We get the answers to that question, too. Finally, stay tuned until the end to hear the official reveal on Merit makeup, including the celebrity who’s already had it in her hot little hands.
Psst! Follow our Instagram to see video footage from our chat, along with details on an exclusive contest we’ll be offering with both Versed and Merit. And don’t forget to drop us a comment to let us know what you think of the episode!
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | First is really for our community. |
| 0:04.8 | It's not, you know, I'm not the face of it, it's not my brand, it's for them. |
| 0:08.8 | It's they are making it and we are helping, you know helping to do that. |
| 0:13.0 | Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and moments in beauty. |
| 0:23.2 | We're your host, Jill Dunn and Carleen Higgins. |
| 0:26.0 | Hey Breaking Beauty fam, thanks for tuning in once again. I'm Jill Dunn and if you're a regular |
| 0:36.2 | listener you'll know that myself and Carleen Higgins, my co-host, hey Carleen. |
| 0:40.5 | Hi. We are both beauty editors from the magazine world back in the day and |
| 0:45.2 | we're turned beauty podcasters now of course and so it brings us extra joy to be |
| 0:50.4 | sitting down with an amazing beauty entrepreneur who comes from the world of publishing as well. |
| 0:56.2 | And today we're speaking with Catherine Power, co-founder of Who What Where. |
| 1:01.5 | Catherine started the hugely popular website back in 2006 with co-founder Hillary Kerr. |
| 1:07.4 | I remember back in the day it was all about street style and shopping the look and now |
| 1:12.4 | they're best-selling authors and the company has launched even more media |
| 1:15.8 | brands like Bertie and My Domain before venturing into consumer goods including a |
| 1:20.5 | size-inclusive fashion line and athletic apparel with Target. |
| 1:24.4 | It's reported their commerce arm is now a $100 million business. |
| 1:29.1 | And in 2019 they ventured into the world of Beauty with Verst. |
| 1:34.6 | That's V-E-R-S-E-D. |
| 1:36.3 | If you guys aren't familiar, I've talked about it on the show many times. |
| 1:40.3 | And Verst is a community-driven clean drugstore skin care brand that really I think was genius |
... |
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