Justin Croxton – Director of Sales – Geofencing is Taking Audience Targeting to the Next Level

Finding Genius Podcast

Richard Jacobs

Medicine, Health & Fitness

4.4 • 1K Ratings

🗓️ 5 April 2018

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Propellant Media, a digital marketing and media solutions provider, is helping clients maximize lead potential with the newest wave of target marketing – geofencing technology.
Geofencing technology, or location based advertising, allows users to pinpoint target audiences based on precise locations. Sounds invasive? Think again. Justin Croxton, Director of Sales at Propellant Media, explains why this is an acceptable and widely sought after marketing technique.
Croxton shares how doctors, political organizations, trade associations and even non-profits are using geofencing to capture their audience. The way it works: A virtual geofence is drawn around a location where an advertiser wants to build an audience based on their visit to that particular location (think hospital, tradeshow, etc). This can be narrowed down to a set, scheduled timeframe. When people enter that place of business/certain location they are then part of an audience that can be targeted. As the “target” visits apps on his or her phone or is on the internet they will begin to see ads related to the advertiser.
Geofencing is the type of innovative tool taking targeted marketing to the next level.
Specializing in new media production, creative direction, and outside-the-box thinking, Propellant is a leader in niche marketing specialist. To get in contact and learn more, visit www.propellant.media.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs.
0:07.0	Future Technologies
0:08.0	Boys to transform our lives for better or worse are the focus of this podcast. Almost here means these
0:14.8	technologies are now here and starting to be used or just around the corner for
0:19.6	Bitcoin to artificial intelligence, 3D printing, blockchain, virtual reality, and more.
0:27.0	Coming to Dallas, Texas, September 14th, 15th and 16, 2018, the blockchain and
0:38.8	a future check expo. This is going to be a gigantic conference of over 5,000 people.
0:44.4	We're going to be talking about blockchain and its applications.
0:47.4	We're going to be talking about quantum computing,
0:49.6	cyber security, artificial intelligence, and several other future technologies that are poised
0:55.6	to and actually changing our lives as we speak.
0:59.4	Here's why you should attend.
1:01.1	As you may know, early adopters are the ones that investigated and profited
1:05.2	from things like the Gold Rush in the 1800s, from the dot-com boom in the 1990s, from the internet
1:11.2	boom in 2005, from the smartphone explosion in 2007, from the real
1:16.6	estate boom that ended in 2008, and of course from the Bitcoin boom that started in 2012. Early adopters act now. They don't wait till later.
1:25.4	They go out west first and they're covered wagons. They find the biggest gold nuggets.
1:30.3	If you consider yourself an early adopter and you want to find the biggest nuggets, then you owe it to yourself to attend this upcoming conference.
1:37.5	Blockchain is going to affect how we control and store our medical data,
1:41.5	how we send money around the world, how we bank and more.
1:46.0	But artificial intelligence, quantum computing, and cyber security will play a pivotal role in
1:51.0	our lives as well.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Richard Jacobs, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Richard Jacobs and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.