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The Town with Matthew Belloni

Justin, Ariana, and the Scooter Braun Mess

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3847 Ratings

🗓️ 24 August 2023

⏱️ 30 minutes

🧾️ Download transcript

Summary

Matt is joined by Shirley Halperin, the Los Angeles magazine editor in chief, to discuss the latest in the Scooter Braun–Justin Bieber–Ariana Grande situation. They talk about Scooter’s meteoric rise in the music industry, discuss how he has cultivated his image, and ultimately debate why so many major artists are reportedly trying to cut ties with Braun as their manager right now. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! [email protected] Host: Matt Belloni Guest: Shirley Halperin Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

For all your fantasy football needs, check out the Ringer Fantasy Football Show with me,

0:05.0

Danny Kelly, along with Danny Hyfitz and Craig Horrellbeck.

0:07.9

That's the Ringer Fantasy Football Show on Spotify or wherever you get your podcast.

0:14.4

It is Wednesday, August 23rd.

0:17.2

Even if you're not in the music business, chances are you know the name Scooter Braun,

0:21.4

which is actually kind of weird.

0:23.1

He's a manager, and managers are usually behind the scenes, working with artists,

0:27.2

building their profiles and businesses, and bringing media and promotion opportunities to them.

0:32.2

But Scooter Braun is different.

0:33.6

Since discovering Justin Bieber back in 2008, when Bieber was just 13 and Braun was 27,

0:39.5

he's become a celebrity on his own, raising his profile along with the artists he's represented,

0:44.7

which have included Ariana Grande, Demi Levado, Kanye West, Jay Baldwin, Carly Ray Jepson, Lil Dickie,

0:51.0

many others. He put himself front and center on social media. He's got almost

0:55.4

4 million Instagram followers and through a barrage of personal press and outlets like TMZ,

1:00.5

page 6, and other media. He's got a publicist, Stephanie Jones, who specializes in those gossip outlets.

1:07.0

People in the music business have always kind of laughed at that stuff. Braun broke a lot of rules for artist representatives, namely the client is usually the star, not the manager.

1:15.6

And he's been accused of self-dealing and caring more about himself and his own profile.

1:19.9

But the clients of this social media age didn't seem to care.

1:23.3

And Braun is no fool for sure.

1:24.9

He's definitely smart and savvy.

1:26.6

And for the most part, he seemed to do a good job for the clients. He definitely did a good job for himself.

1:31.6

He started businesses with them. He's gotten very rich. And in June 2019, his company, Ithaca

...

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