Blaze Radio Network.

And now, chewing the fat with Jeff Fisher.

How many of you are using Instacart?

I know it's awful simple to use.

You know, it starts off simple.

Refill here, dinner ingredient there.

And somehow it just, once the total hits you it feels like a splurge and it

seems like prices shift for no reason yeah well there's a new study from consumer reports that found

some instacart shoppers who ordered the same item from the same store at the same time were charged different amounts.

Wait, what? Yeah. Nearly three quarters of the products tested showed multiple prices.

Some swung by nearly 25%. That's according to the report. Instacart, the stores set their own prices and some run tests to figure out what matters most to consumers and how to keep essential items affordable, which is just a way of saying, hey, it's an experiment and it's what we're trying to do. Okay, we're just trying to do

dynamic pricing. Oh, okay. We're just going to call it dynamic pricing? Yes, that's exactly

what we're calling it. That's where algorithms adjust costs in real time based on your behavior,

location, and demand.

So it started in air travel and ride shares. Now it's into grocery aisles.

Certain stores even have digital shelf tags now that could enable quicker price changes. So some experts say this might eventually lead to lower costs.

Ha ha ha ha ha ha ha ha ha ha that's funny.

That is funny.

So if you shop online, according to other experts,

you need to clear your cachet, turn off your location,

skip the store's app if you can,

and because those rewards often cost you in data. So shop in person, of course, is the best way to do it.

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