Hey guys. I have been doing some personal reflecting recently, and I shared something with a friend of

mine that felt really uncomfortable to share, but also really freeing to share. And I told him that I no

longer had the energy to hold up a facade anymore. And I didn't even consciously

realized that I was, I guess, holding up a facade or a character. But sometimes when I watch

my YouTube videos, I feel like I'm watching a character that is not actually me. It feels like a projection of who I think I'm

supposed to be rather than who I really want to be. And I have really missed the days of creating

content where I just got in front of the microphone and shared what was on my heart and what

was working for our community and what was working for our community

and what was working in my businesses or not working in my businesses. And for whatever reason,

somewhere in the last couple of years, I've gone through periods in which I felt like we had

to do things to grow rather than do things because they were enjoyable or because they

felt real or because they felt important. Sometimes that looks like booking guests that you think

are going to get views rather than booking guests that you feel have something to share with

the world or that you feel like would add value to your community. Sometimes that means

structuring the title of a podcast or a video around what's going to get clicks rather than

what's going to draw in the people that you think you can help. And sometimes that means making a

way to clickbaity thumbnail in order to drive up the metrics so that you get

virality on YouTube. And I've gone through periods where sometimes that's more alluring and

sometimes that is more enticing than other times. And recently I've had more of the awareness

that I don't want to feed the

machine that is the character that I sometimes play on the internet. And I wanted to share this with you.

One, because you might see a little bit more of a relaxed tone here on the show, here on YouTube or the

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