Rizzo's Karl's founder, Julisa Prado, is really close to her family. So close, her cousin designed her logo. Her

Tio gave up his garage so she could have a headquarters.

Her little cousins packed boxes and Tio drove them back and forth to the post office to ship them.

And her brother was her wingman the whole time.

Less than two years in, Rizos-Kurls hit $1 million in sales.

Thank you. hit $1 million in sales. Jalisa, so good to see you in person.

Thank you.

I'm honored to be here.

Big week for you just announced that Rizos Curls is now available at Target. Is that real to you?

It still feels really surreal, especially because it was always a big goal for me, especially

that specific retailer to have my products there. So to see it actually happen, it's just a testament that with hard work,

you can really make anything possible. Julie Sat, did you always embrace your curls?

No. So like many Latinas and women who have curly hair, I went through a phase where I hated my curly hair. I remember the very first time I got it straightened and the amount of compliments I got, and I just became obsessed with these compliments. I was like eight years old. And I was like, no, you've never given me a compliment my whole life about my hair. I get it straight one time. You guys all want to tell me how pretty it looks.

All right, I'm going to keep doing this. Of course. Well, what's the message there to an eight-year-old? Yeah. So I was, like, obsessed with straight hair, and I would damage it so much. Like, people didn't even know I had curly hair for a long time. And it wasn't until around high school that I started wanting

to embrace my natural hair, mainly because I was really lucky to go to a high school that had really

advanced curriculum where it taught us about like racial inequalities. They taught us about gender inequality, class inequalities.

And I feel like it kind of like opened my eyes to the fact that I had been trying to adhere to a lot of like European beauty standards or just in general things that I had internalized that about stereotypes within my own culture, et cetera. So it made me kind of

want to just being naturally me. And for me, it was really hard to do that because I think,

especially within the Latino community, not only do we have the barrier of like, you know, most people wear their hair straight,

but on top of that, we have this like language barrier a lot of the time where a lot of this

information and knowledge doesn't really enter our communities. So I kind of went on this like quest

to find things that worked for my hair and I felt like everything was either too heavy and

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