Julie Zhuo (Inspirit) - How to Learn from Users

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4 • 739 Ratings

🗓️ 24 June 2020

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Julie Zhuo is the co-founder of Inspirit, an advisory firm that partners with fast-scaling tech companies to build and scale products that people love. Prior to founding Inspirit, she was the VP of design and research for the Facebook app, and helped scale the service from 8 million users to over 2 billion. She is also the author of The Making of a Manager, a field guide for new managers that was named one of Amazon's Best Business and Leadership Books of 2019. In this talk, she focuses on how to channel user feedback into impactful product decisions, and also shares some powerful lessons about how to become a successful manager.

Transcript

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0:00.0	Who you are defines how you build. This is Thought Leaders Revisited, a special summer
0:09.5	2020 edition of our Entrepreneurial Thought Leaders series. During this summer of uncertainty,
0:16.0	we're inviting some of the most influential past ETL speakers to join us for a series of new conversations
0:22.3	about innovation, leadership, and especially finding opportunities in the midst of a crisis.
0:28.9	On this episode, we're joined by Julie Zoo. Julie is the co-founder of In-Spirit, an advisory
0:34.8	firm that partners with fast-scaling tech companies to build and scale
0:39.0	products that people love. She was previously Facebook's VP of product design and is the author
0:45.1	of the Wall Street Journal bestseller, The Making of a Manager. Welcome, Julie. Thank you. It's so
0:52.7	great to be here, Dina. It's such a pleasure, such a pleasure.
0:56.0	So we're going to do some really fun things today.
0:59.0	Not only am I going to interview you, but we're going to pull up some video clips from your
1:04.0	past time you were here with us, and we're going to compare and contrast how you feel now
1:09.0	and what you've learned since then. So you're up for that.
1:12.7	All right. Great. So you are really an incredible expert and basically mastered the skills of
1:20.5	understanding user needs and figure out how to design products around those. And one of the most
1:27.0	important aspects of product design
1:29.3	is essentially understanding what your customers want
1:32.3	and figuring on how that user experience could be improved.
1:35.6	So let's dive in and use some of the video clips
1:38.8	to see what you said before.
1:40.9	The first one I want to pull up is a short clip
1:43.6	about, and this is super interesting,
	...

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