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Reliable Sources

Judd Legum on accountability journalism, Substack and his newsletter's impacts on corporate America

Reliable Sources

CNN

News

3.41.4K Ratings

🗓️ 3 June 2021

⏱️ 39 minutes

🧾️ Download transcript

Summary

Judd Legum, the founder of the Popular Information newsletter, discusses his three years of reporting on "the delta between what corporations say" and what they do. Legum explains his early success on Substack, the power of the newsletter format, and his expertise diving into "troves of information, whether that's FEC, SEC, the Facebook ad library," or other sources. To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Corporate America is going through a political reckoning.

0:06.1

Did it all start with a newsletter?

0:09.3

And how can sub-stacks and other types of newsletters be used not for opinion, not for

0:14.6

point of view, but for real investigative reporting?

0:19.2

Those are a couple of the questions for this week's Reliable Sources podcast.

0:23.5

So let's cue the music.

0:26.5

I'm Brian Stelter and this weekly podcast is our chance to go more in-depth, talking

0:32.0

with newsmakers and media leaders about how the news gets made.

0:37.9

For a couple of years now I've been really intrigued by a newsletter called Popular Information.

0:45.5

It's founded and authored by Judd Legham, who has a history and democratic politics

0:50.6

working for Hillary Clinton and in left-leaning media working for think progress.

0:56.1

But about three years ago he ventured off on his own and launched this newsletter on

1:01.5

the sub-stack platform, which back then a lot of people hadn't heard of yet.

1:07.6

Legham has built up popular information to have a real power, a real force, and a real

1:14.7

audience for investigative reporting.

1:19.1

And when I mentioned up top about corporations having a political reckoning, well that's

1:23.3

borrowing from a headline from Bloomberg back in January.

1:26.5

The headline on Jerry Smith's article says, corporations' political reckoning began with

1:31.7

a newsletter, a newsletter called Popular Information.

1:36.6

So a few months after that post riot reckoning, let's check in with Judd, he is joining me

1:43.4

now here on the pod.

1:44.4

Judd, thanks for coming on.

...

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