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The Playbook With David Meltzer

Josh “The Fat Jewish” Ostrovsky and David “DOC” Oliver Cohen: Co-Founders of BABE Wine | #ThePlaybook 194

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 11 February 2020

⏱️ 29 minutes

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Josh “The Fat Jewish” Ostrovsky and David “DOC” Oliver Cohen, co-founders of BABE Wine, shares their thoughts on: [2:01] How talking with their audience inspired the pair to create BABE Wine, despite them not being “wine guys” [9:43] Why social media conversation is more valuable than any “made up” metrics and KPIs [14:14] Why people feel more connected to “Internet personalities” and how people like Kylie Jenner leverage those feelings to generate sales [23:52] Realizing that the Internet is a big, giant liar and not everybody can be an influencer Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

On this episode of the playbook I have the fat Jewish that's right Josh Ostrowski and

0:05.2

Doc David Cohen it was the three Jew crew altogether the co-founders of Baye wine that exited

0:11.7

for over a hundred million dollars to Anheizer Bush.

0:15.0

You know what you're going to learn? You're going to learn that the internet is a liar.

0:19.0

Join me for all of this and more on the playbook.

0:21.0

This is entrepreneurs the playbook, where each week I bring you some of the

0:25.8

greatest athletes, celebrities, and entrepreneurs to talk about their personal and

0:31.1

professional playbook to success and what made them

0:34.1

champions on the field and in the boardroom. I'm your host and CEO of Sports One

0:40.2

Marketing David Melzer. This Dave Melzer with entrepreneurs the playbook.

0:45.0

We got a special three-gU crew here.

0:47.0

We have Josh, the fat Jewish, is that true?

0:51.0

Oh my God, you're getting skinny buddy.

0:52.0

I can show you. I am Jewish.

0:54.0

I can prove it.

0:56.0

And Doc, the reason you can show him that he is the fat Jewish.

1:00.0

But anyway, you guys, I've been following actually a long time, far before, and when Gary V, you guys know,

1:07.6

told me that I could build an Instagram following when I'm over 50, I'm like, come on, and you actually use you two as an example because we're over 50

1:14.8

no no building an audience like he said these guys weren't selling anything these

1:19.2

guys are just building an audience and I can't wait till they figure out what they want to sell and you can see

1:24.4

Gary doing that with his empathy wines but extraordinary babe wine big exit

1:30.1

cheers yeah you are setting this better for all the it. Cheers, congratulations. Yeah.

...

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