Jonathan Smalley-Yaguara-A Fitness Tracker for Your Business
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 12 October 2018
⏱️ 14 minutes
🧾️ Download transcript
Summary
You might already be familiar with it--the quarterly or annual struggle to gather your company's data and retroactively determine whether or not you've met your goals, only to forget which metrics you were really trying to improve or find yourself asking, "What went wrong, and how do we fix it?" But did you know that setting and tracking your company's progress toward goals during the time period within which they should be met makes it 90% more likely for you to actually achieve those goals? Yaguara is a company in the business of helping companies do just that.
As the CEO and founder of Yaguara, Jonathan Smalley calls his company a "fitness tracker" for businesses, one that helps tie real-time data into the process of accomplishing company goals by measuring progress in real time and predicting based on historical performance and current progress how long it will take to accomplish those goals. The team at Yaguara also provides insight and recommendations based on the data collected, such as which media sites a company can reach the most customers, and what each individual within the company can do to to further the overall progress of the company.
There's a lot on the horizon for Yaguara, including new content-based templates, new modules, improved algorithms for improved recommendations, and paid pilots in markets outside of e-commerce beginning in 2019. Tune in and visit yaguara.co for more!
Transcript
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| 0:00.0 | Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs. |
| 0:07.0 | Future Technologies is to transform our lives for better or worse or the focus of this podcast. |
| 0:13.0 | Almost here means these technologies are now here and starting to be used. |
| 0:17.0 | Or just around the corner, for Bitcoin to artificial intelligence, |
| 0:21.0 | 3D printing, blockchain, virtual reality, and more. |
| 0:25.0 | Hello, this is Richard Jacobs with the Future Tech Podcast. |
| 0:31.0 | My guest is Jonathan Smalley. He's the CEO and founder of a company called Yagwara. |
| 0:35.9 | The website is YagUa.co. So how you doing Jonathan? I'm doing great Rich how are you man? Good. Yeah. Yeah. Yeah. |
| 0:45.8 | Tell me about Yaguara. It sounds like a creature from the Amazon jungle. What's the premise of the company? |
| 0:51.1 | Yeah well you hit you hit the name right on. |
| 0:55.0 | It's, you know, based on Jaguar, I guess, you know, we always talked to you about how we landed |
| 1:00.5 | on the name. |
| 1:01.5 | Originally we had kind of other names in mind |
| 1:04.5 | and kept running into trademark issues |
| 1:06.6 | and just kind of got to a point where we need |
| 1:09.4 | to come up with something that works. |
| 1:12.2 | And just did like a really simple branding exercise and talked about |
| 1:16.9 | you know what we wanted to convey as a company in terms of like elegance and in power and all that sorts of things and laid it on Jaguar. |
| 1:25.0 | And long story short, my wife speaks Portuguese |
| 1:30.0 | and lived in Brazil for a while |
| 1:32.0 | and it's like the Indian tribal name for a |
| 1:34.1 | Jaguar in Brazil. So really roundabout way of getting to a name that we're now |
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