John Ourand on NFL and College Football Viewership

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 6 August 2019

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 63 of the Sports Media Podcast with Richard Deitsch features Sports Business Daily media reporter John Ourand. In this podcast, Deitsch and Ourand project how NFL viewership will fare in 2019; why last year’s NFL viewership was up five percent across the board; the impact of close games and matchups early in the season on ratings; the impact of the Bears and Browns on national ratings; the Pac-12’s prospects of 9:00 a.m. ET kickoffs; what we think of college football viewership for 2019; the latest on local baseball viewership and why some markets have dropped considerably; how local viewership impacts national viewership; ESPN’s Sunday Night Baseball broadcast; Ourand’s story on the PGA Tour rights and WarnerMedia telling the PGA Tour that it would consider converting one of its existing TV channels into a golf-focused one; where the PGA Tour might land; ESPN+ investment in “Peyton’s Places;” whether Peyton Manning would consider doing an ABC package of NFL games and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, Radio.com and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Ladies and gentlemen, gentlemen.
0:06.3	Hey, everybody, this is Richard Deich, and welcome to the sports media podcast.
0:09.7	My producer, as always, is Terrence Malagon.
0:12.5	Our guest this week is a familiar one.
0:14.7	It's John O'Rand, the sports media writer for Sports Business Daily and Sports Business Journal.
0:20.0	And we're going to do about 30, 35 minutes or so just around the horn.
0:25.1	What is current on some sports media topics, John. Welcome back to the podcast.
0:31.5	Thanks for having me, Richard. I'm happy to come on.
0:33.9	John, you've been doing a lot of other podcasts, my competition. So it's great to have you back.
0:38.4	And apparently, I worked with your agent, and I was able to get you back on.
0:43.9	So it's exciting for me.
0:45.2	Have podcasts will travel.
0:47.2	Open for business.
0:48.7	No doubt.
0:50.0	All right.
0:50.5	So let's talk about NFL viewership.
0:55.2	Last year's viewership, John, regular season, was up roughly 5% from the year prior.
1:03.9	And they gained back some of the viewership losses, obviously, that they had.
1:09.3	The specific numbers, if I'm looking at my notes here, and this is from the NFL,
1:15.2	we'll sort of take them at their word in terms of like defined numbers. NFL games averaged 15.76
1:21.7	million across CBS, ESPN, Fox, NBC, and the NFL network in 2018, up from 14.96 million in 2017, but still down from
1:34.8	16.5 million two years ago. So that's sort of like the jumping off point, John, to this little
	...

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