John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 9 February 2022

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

Make sure to follow the show so you don't miss upcoming episodes!

Past guests on Guy Kawasaki’s Remarkable People Podcast: Dr. Jane Goodall, Salesforce CEO Mark Benioff, Netflix’s Dream Home Makeover stars Shea and Syd McGee of McGee Studios, Daniel Pink, Tiny Habit’s author BJ Fogg, Dave Evans author of Designing your Life, The Artist’s Way author Julia Cameron, Entrepreneur and host of Smart Passive Income PAT FLYNN, Seth Godin, Hollywood director Jon M. Chu, indie author Hugh Howey, Rich Benoit of Rich Rebuilds, Dr. Robert Cialdini, Mark Manson, Martha Stewart, Brandi Chastain, Star of Netflix's Skin Decision Dr. Sheila Nazarian, Luvvie Ajayi Jones, Dr. Sinan Aral, Scott Galloway, Canva CEO Melanie Perkins, iJustine, Kristi Yamaguchi, Chef Roy Yamaguchi, Celebrity Chef Andrew Zimmern, Gary Vaynerchuk, Sir Ken Robinson, Steve WOZ Wozniak, Ariana Huffington, Wee Man of Jack Ass fame, Margaret Atwood, Stephan Wolfram, Dr. Phil Zimbardo The Stanford Prison Experiment, and new remarkable people each Wednesday!

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Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:39.9	I hope you're becoming more remarkable by listening to this podcast because I'm doing
0:45.0	whatever it takes to get my remarkable guests to reveal their best practices and secrets.
0:51.2	But enough about this podcast.
0:53.2	If you're an entrepreneur, I recommend the Entrepreneurs on Fire podcast.
0:58.0	It's hosted by John Lee Dumas.
1:00.3	It's now available on the HubSpot Podcast Network.
1:04.2	Entrepreneurs on Fire stokes inspiration and shares strategies to fire up your entrepreneurial
1:09.6	journey and create the life you always dreamed of.
1:13.1	If you want to start a company, kick butt and dent the universe, check out the Entrepreneurs on Fire podcast by John Lee Dumas.
1:45.0	Hi, it's Guy Kawasaki. This is the Remarkable People podcast. Our remarkable guest for this episode is John A. List. He is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. He was also professor at the University of Central Florida, University of Arizona, and University of Maryland prior to joining the University of Chicago.
1:55.0	John received his bachelor's in economics at the University of Wisconsin, Stevens Point, and his PhD in economics
2:02.6	at the University of Wyoming. He has served as senior economist on the President's Council of
2:08.3	Economic Advisers from 2002 to 2004, and he's not just an accomplished educator. He's also been the
2:16.4	chief economist of Uber and of Lyft.
2:19.6	John's research includes 200 peer-reviewed journal articles and several books, including the
2:25.0	2013 bestseller, The Y Axis. His latest book is called The Voltage Effect, How to Make
2:32.1	Good Ideas Great and Great Ideas Scale. This episode is about experimentation, called the voltage effect, how to make good ideas great and great ideas scale.
	...

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