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Joe Simek, co-owner of Dragonfly Yoga and co-founder of The Fiaria Project, talks with J about coming back from the pandemic and moving forward with purpose. They discuss the reopening of his brick and mortar space, leases and sustainability, competition among centers, re-envisioning memberships and community, shifting from information to transformation, economics of surrender, issues of certification and accreditation, marketing with soul, and the changing dynamics by which we set roots and measure success.