Hey, FastLayners. Welcome to a special geek episode of Freedom FastLane. Today, my buddy, Joe Junfollah and I are going to be geeking out on manipulating Amazon's search results.

Now, here on Freedom FastLane, we talk about all kinds of different types of businesses, but as most of you know, most of my businesses are based on Amazon.com as a nucleus of gathering customers.

It is the beginning stage of any physical products business.

If you are selling physical products online, you should be on Amazon.com because it's a great

and affordable place to get customers that then fund and fuel all of your other efforts.

And today, Joe comes back onto the podcast to geek out with me on manipulating the search results in an ethical way.

We talk about that word manipulation.

Is it even ethical to be gaming Amazon search results?

Or is it actually the most ethical thing that you can be doing?

Now, I brought Joe back on the podcast because a lot has changed since the last time he was on

about seven months prior to this episode.

When we first recorded that last one, Joe and I talked about the benefits of going into

the red when you're starting a business. We talked

about what it looks like to get a product up and ranking and selling, but a lot has evolved

over the last seven months. So Joe and I go really deep into what it looks like to get something

really profitable on a site like Amazon.com.

Now, Joe runs a service called Zonblast,

which is basically the fast lane to getting a product up and ranked and making sales on Amazon.com.

And in the last seven months,

he's serviced about a thousand businesses, a thousand products

through his service Zonblast. And as a result, he's seen a lot of people do really well. And he's

seen a few people not do well at all when trying to rank on a site like Amazon or trying to get

...