Hello there, Hammer here. Now, as you probably know, last year we celebrated a decade of standard issue.

Cheers wildly and things have changed a lot in that time.

Not just the market we operate in, but the product we offer.

We've had time to fine tune how we run things because it's hard starting something from scratch.

Some ideas just aren't as simple as they first seem. Some things turn out to be more

expensive or time consuming than you thought. And I say that as someone who was lucky enough to be

both part of a team and someone who was not involved in the business side of things, because that stuff is really hard.

So if you were going to ask for my advice on how to turn your hobby or passion or side hustle into a

business, I'd say have a good team around you. And that team should definitely include a business

tool that helps rather than hinders and simplifies things

so you can get on with the more creative side of your work. And for millions of businesses,

that tool is Shopify. Shopify is the commerce platform behind millions of businesses around the

world, from household names like Mattel and Jim Shark to brands

that are just getting started. I know a couple of youngsters who are now running very successful

little businesses from their mum's kitchen table, all with the help of Shopify. And I should say,

with the help of their moms. So what could Shopify do for you? Well, if the idea of creating

an online store makes you a bit anxious, you can lose that worry straight away. Shopify can help

you get started with your own design studio. There are hundreds of ready to use templates that

can help you build a smashing online store that matches your brand style.

It can accelerate your content creation because Shopify is packed with helpful AI tools that can,

for example, polish your writing and your photography.

It also acts as your own marketing team, creating email and social media campaigns.

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