Jo Anderson: How to Create Real Change
Species Unite
elizabeth novogratz
5.0 • 911 Ratings
🗓️ 6 May 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
"…there's this disconnect between our beliefs and our behavior and part of what can be useful for overcoming that is to change the behavior first, which sounds really counterintuitive." - Jo Anderson
Jo Anderson is the Research Director at Faunalytics, an organization that empower animal advocates with access to research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering.
Jo is an advocate for animals and empirical research. For over ten years, Jo has investigated key social psychological issues such as persuasion, judgment, and decision-making, exploring how these concepts can be used to make the world a better place for humans and animals. That is what happens at Faunalytics, they do the research and enable real change.
I learned a lot from Jo – mostly, that research changes the story and so often, reveals that the opposite of what seems obvious is in fact the truth.
Transcript
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| 0:00.0 | Species, |
| 0:05.0 | species, unite, |
| 0:10.0 | species, unite. |
| 0:11.0 | species unite. UNIT- Species UNIT. People don't have a really great understanding of the origins of COVID-19, the fact that it did come from animals and that it specifically came from |
| 0:24.9 | animals that are kept in conditions that are very similar to the way we keep |
| 0:29.2 | almost all of our farmed animals in North America. |
| 0:39.0 | Hi, I'm Elizabeth Novogratz. This is Species Unite. |
| 0:41.0 | For the months of May and June, Species Unite is celebrating plant-based |
| 0:46.3 | eating with vegan Knights. |
| 0:49.2 | Vegan Knights really just means we'd love for you to invite friends over or just cook for your family but make a |
| 0:56.8 | plant-based meal. Take a photo, post it to Instagram with the hashtag species unite vegan nights and you will be entered to win one of six |
| 1:07.3 | two hundred and seventy five dollar gift baskets filled with all sorts of vegan delights. So go to our website to sign up species unite |
| 1:17.0 | dot com. |
| 1:19.0 | This conversation is with Joe Anderson. |
| 1:25.0 | Joe is the research director at Fonnetics. |
| 1:28.0 | Fonelitics is an organization that empowers animal advocates with access to research, analysis, strategies, and messages that maximize effectiveness to reduce animal suffering. Hi Joe. How are you? How are you? |
| 1:53.0 | I'm good, thanks. How are you? |
| 1:55.0 | Really good, thank you. |
| 1:56.0 | Tell me a little bit about you before we even talk about finaletics. |
| 1:59.0 | Did you grow up in thinking about animals in any way or advocacy or veganism? |
| 2:05.0 | My mom was vegetarian my whole life since the 70s I believe. |
| 2:11.0 | Why was she vegetarian? For the animals. |
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