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Thank you. I'm Alison Beard.

And I'm Audie Ignatius, and this is HBR Idecast.

Thank you. And I'm Adi Ignatius, and this is HBR Ideacast. So, Adi, you are very familiar with both of the guests on today's show.

One is a comedian and talk show host, Jimmy Fallon.

The other is a marketing executive turned reality TV star, Bozma St. John.

But what they have in common beyond TV is an expertise on how to create breakthrough moments

for themselves, their offerings, and all of the brands that they're associated with. And we know that's

really important now because it's an increasingly crowded, complex, confusing

media and advertising market.

Yeah, when you first told me you were going to interview Jimmy and Bose, my first thought

was, okay, that's pretty interesting.

You know, I've interviewed Bose.

She's incredible.

She was an executive at Pepsi, at Apple, at Netflix.

So, you know, I get what she's all about. Jimmy Fallon, you know, I watched him on Saturday Night Live. I've watched him on The Tonight Show. He's energetic. He's entertaining. I'd be interested, you know, what does he know about this? What does he have to say about marketing? They're both people who, over the course of their long careers, in different ways, have shown a really uncanny ability to adapt to new trends, particularly technological ones, and keep capturing the attention and imagination of diverse consumers.

Most recently, they've teamed up for a reality competition show called On Brand.

It's sort of like Shark Tank, but it's amateur creatives competing to design ad campaigns for companies like Duncan and Southwest.

...