Jim Weber: CEO of Brooks Running and Author of Running with Purpose

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 27 April 2022

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week's guest is Jim Weber, CEO of Brooks Running and author of Running with Purpose. Discover Brooks’ extraordinary challenging brand story as it went from near bankruptcy to finding its purpose and running to the front of the pack in the highly competitive global running market. Brooks is a turnaround tale for the ages on how a brand was re-founded and a passionate, determined team fueled its growth with performance gear and celebrating every runner’s run. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:40.1	Hello, I'm Jane Goodall, and I just want to tell you that I've been on a guy's podcast twice now and had a great time.
0:50.3	And I really hope that you'll listen to it, of course, especially the one when I'm on, but the other
0:56.4	is great too.
1:04.4	Hi, I'm Guy Kawasaki. This is the Remarkable People podcast. I'm on a mission to make you remarkable.
1:12.6	And today, helping me is Jim Weber. Jim is the CEO of Brooks Running Company. He joined his CEO in 2001 and was the struggling
1:19.4	brand's fourth CEO in two years. He is responsible for the company's remarkable turnaround.
1:26.2	I cannot claim to be a runner, but I do know marketing.
1:29.4	And if your brand catches the attention of Warren Buffett, you are doing something right.
1:35.0	Brooks was a subsidiary of a subsidiary of Buffett's Berkshire Hathaway.
1:40.2	It caught the attention of Buffett, and he elevated Brooks to the status of an independent
1:45.3	Berkshire Hathaway subsidiary in 2011.
1:48.6	In 2015, Runners World magazine named Jim one of the nine most influential innovators
1:54.1	in the running industry.
1:55.7	He also earned a spot for more than 10 consecutive years on Footwear news Power 100 list. Who should listen to this
2:02.4	episode? Anyone interested in creating a challenger brand, as in challenging the likes of Nike.
2:09.3	Spoiler alert, it's all about owning a segment of the market. And by the way, cancer patients and
2:16.0	bedwetters will also find this episode interesting.
	...

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