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My First Million

Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT

My First Million

Hubspot

Investing, Entrepreneurship, Business

4.72.9K Ratings

🗓️ 5 October 2023

⏱️ 84 minutes

🧾️ Download transcript

Summary

Episode 504: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk to Jesse Itzler (https://twitter.com/jesseitzler) about how he turned $118 into massive businesses including Marquis Jet and ZICO coconut water. Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (4:30) $10K for 10% of your life (7:30) Can vs Will (13:30) Going from Jingles to Jets (17:30) Jesse’s underdog mentality (23:00) Marquis Jet: The craziest origin story of all time (32:30) How Marquis Jets worked (36:30) Getting celebrities as first customers (43:00) Zico: Finding profitable super niches (50:00) Business Idea 1: Private travel experience for commercial travelers (54:00) Business Idea 2: Pickles! (58:00) Business Idea 3: Quickies-Ready-made 8oz Drinks (1:02:00) Jesse Itzler's Philosophy on Money (1:08:00) Jesse Itzler's Philosophy on Relationships: Compliment, Congratulate, and Console (1:08:00) Jesse Itzler's Philosophy on Defining a Year — Links: • Jesse Itzler’s website - https://jesseitzler.com/  • New York Knicks theme song "Go NY Go" - https://tinyurl.com/9yfach3r • Living with a Seal - https://tinyurl.com/wdjkj2je • Marquis Jet - https://www.marquisjetset.com/ • All Day Running Co. - https://www.alldayrunningco.com/ • Big A## Calendar - https://tinyurl.com/22ujummp • ZICO - https://zico.com/ • Sara Blakely - https://tinyurl.com/6ye642w4 • SPANX - https://spanx.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Transcript

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0:00.0

Go read the countertops of all the liquor stores and then go to Nabisco, one of the big boys and be like,

0:08.0

Hey, guess what? I want 10,000 countertops. You want to put your widget there? You want to put your

0:15.5

fucking widget there? Keep the money. Keep the money.

0:34.1

Okay, everyone. What's going on? This is Sam. We have Jesse Itzler on the pod today.

0:38.5

Very fascinating guy. I started a bunch of different companies. The biggest one being Markey Jets,

0:43.2

which we got into some of the economics of that business. And then he's done a bunch of other

0:48.0

things. You see him on social media. He's done a lot of stuff, but like his life advice was

0:51.3

actually really amazing. We went deep into some of the numbers behind some of his businesses.

0:57.7

We learned about his early career and there's like a ton of takeaways. The pod was only supposed to

1:02.8

be 60 minutes long, but Sean and I were like so into it that we went over. I think we went

1:08.4

like 90 minutes, something like that because his story's super fast dating. If you like the Rob Deertic

1:12.6

episode, which a lot of people did, it's I think our most listened to episode of all time. I think

1:16.4

you're really going to like this one. That was pretty spectacular. I love feeling good about it.

1:21.1

And if you're watching this on YouTube, do me a favor, hit that subscribe button and make a

1:25.2

comment because we've had a ton of people comment on our videos lately and a ton of people

1:29.4

subscribe. We see the data behind it. So it's awesome that you guys are doing this and it means

1:33.4

a ton of us. We actually text each other all the time when someone makes a funny comment. So let us

1:36.6

know. And if you're listening on iTunes or Spotify, hit that download or the subscribe button,

1:42.3

whatever it is on those platforms because we get notifications about those too. And it's awesome.

1:47.3

We're killing it. We're growing a ton and we appreciate the army of people who are supporting us.

1:51.6

All right. Enjoy the episode. Let us know in the YouTube comments what you think.

1:56.0

All right. Well, welcome. We got Jesse Itzler here. Also known as I think you might be the richest

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