Jesse Cole | From College Summer Team to Iconic Sports Brand: The Savannah Bananas Story

The Jon Gordon Podcast

Jon Gordon

Leadership, Teamwork, Success, Positiveuniversity, Jongordon, Health & Fitness, Positivity, Education, Positiveu, Happiness, Teambuilding

4.8 • 1.2K Ratings

🗓️ 26 January 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on Positive University we have the visionary owner of the Savannah Bananas, Jesse Cole. Jesse has bee disrupting the sports world by prioritizing fun, creating an unforgettable fan experience, and challenging the traditional norms of baseball.

Jesse has been a game-changer in the sports industry. His contagious energy and commitment to fan-first entertainment have propelled the Bananas to the forefront of sports branding. By combining the thrill of baseball with elements of circus-like entertainment, Jesse has redefined the fan experience, attracting major league players and celebrities to participate in their shows. With a 2-million-person waitlist and record-breaking ticket sales, Jesse's vision has not only captivated audiences but has also set a new standard for sports entertainment. His dedication to creating unforgettable moments and his relentless pursuit of fun and excitement have solidified his position as a leader in building a successful sports brand.

Find out the key to crafting a sports brand that has captured the hearts and minds of audience's nationwide.

Transcript

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0:00.0	Welcome to John Gordon's Positive University podcast where we shared John's
0:05.5	interviews with guests as well as key strategies and lessons from his
0:08.9	keynotes and more. On this episode you'll hear valuable insights from my recent guest interview that John did.
0:15.0	We also want to encourage you to check out John Gordon certified.com.
0:19.0	If you're interested in growing as a leader, coach, speaker, or trainer.
0:22.5	When you get certified, you'll be able to teach, coach, and train others on John's most
0:26.2	impactful mindset, leadership, teamwork principles, strategies, lessons, and programs.
0:31.8	For more information, visit John Gordon certified.com, that's J-O-N-G-G-S-T-T-C-T-C-T-C-T-C-O-T-C-O-T-C-O-T-C-O-T-C-T-O-T and our featured guest. And let's jump in to this episode, John, and... with
0:45.0	the positive you and today my guess is the one and only
0:48.0	Jesse Cole.
0:49.0	Jesse how you doing?
0:50.0	Bired up to be with my friend.
0:52.0	So for those who are not watching this or just listening, Jesse is wearing a yellow suit, a yellow hat.
0:59.0	Jesse, why do you wear that?
1:00.0	Well, that's my uniform, you know, sports background like yourself, when I put on my uniform when I play baseball, you know, I know it's game time. When I put this on it means it's showtime and
1:08.8	P.T. Barnum was my biggest inspiration and obviously he knew about putting it on a show and I think more than anything now
1:14.4	it just gives our team permission to have fun to not take yourself too seriously to loosen up a little bit.
1:18.5	So yeah I own nine of those now and it's pretty crazy.
1:21.6	Nine suits so you always have one ready to go.
1:24.0	Ready to go at all times.
1:26.0	So years ago when we first talked on this podcast,
1:30.0	you were very unknown in a lot of ways like not many people had heard at you you weren't iconic people of course in Savannah knew who you were but but not nationally not internationally and now years later we're again. We're talking and you're at a different place.
	...

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