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Good Money with Derrick Kinney

Jesse Cole – Change the Rules So You Win Big

Good Money with Derrick Kinney

Derrick Kinney

Investing, Entrepreneurship, Business

51.5K Ratings

🗓️ 15 October 2020

⏱️ 35 minutes

🧾️ Download transcript

Summary

Have you taken a big risk for a big dream? When he bought the struggling Savannah Bananas college summer baseball team, Jesse Cole did just that. With the clock ticking and cash dwindling, he boldly transformed the customer experience. Result: Sold out games the past 3 seasons with thousands on the waiting list. If you are worried about facing what’s next, Jesse shares why going against the crowd is how you win the game and do more good.

What you will learn:

  • Why you should change the rules
  • How to put yourself in the customer’s shoes
  • The value of ideas and asking “What if”
  • Why you should start an energy list
  • Why you should love yourself above all
  • Scary things are great

Quotes:

  • “You’ve got to know what problem you’re trying to solve. How are you shaking up the industry? What are you doing different?” – Jesse Cole
  • “We were making calls like everyone else. We were doing marketing like everyone else. And, we were getting results like everyone else.” – Jesse Cole
  • “Look at what the rules of your industry are and go the opposite. Change it. That’s how you create some buzz and attention.” – Jesse Cole
  • “When you start asking the right questions, you start finding the right answers.” – Jesse Cole
  • “What happens if it fails? Well, what happens if it works?” – Jesse Cole
  • “We don’t need more people putting out fires every day in work. We need people on fire and fired up for the day.” – Jesse Cole
  • “You can’t be the best for your team, you can’t be your best for your customers, you can’t be your best for your family if you’re not taking care of yourself and loving yourself.” – Jesse Cole
  • “So, at the end of the day, you’ve won the day based on using your talents in the best way possible.” – Derrick Kinney
  • “If you’re not scared, maybe you’re not trying something big enough.” – Jesse Cole
  • “Find the best version of yourself, the one thing that makes you stand out, and amplify it.” – Jesse Cole
  • “Do continuous improvement of yourself, hold yourself accountable to that. That you’re a better person tomorrow than you were today.” – Jesse Cole

Free Valuable Report for our Listeners:

5 Ways Your Resentment of Money is Ruining the World

https://goodmoneyframework.com

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Recommended Resources:

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the good money, good money, good hands, good work podcast, where we believe

0:10.6

money is not bad and good people should have more of it.

0:14.6

Good money in the hands of good people gets good work done.

0:18.0

I'm your host, Derek Kinney.

0:20.0

My guest today is Jesse Cole. He might be the only person to record a podcast

0:26.0

in a bright yellow tuxedo.

0:28.4

Jesse is the owner of the Savannah Bananas baseball team.

0:32.3

This college summer league has sold out games the past three

0:35.9

seasons and has thousands on the waiting list for tickets. Jesse is an innovator,

0:41.4

author, an owner of seven yellow tuxedos. He's passionate about trying new ideas and creating

0:48.6

a whole lot of fun for his customers. He took a big risk for a big dream and has been wildly successful.

0:55.7

Grab your peanuts and Cracker Jack and get ready to be inspired by my conversation

1:00.9

with Jesse Cole.

1:02.7

Jesse, welcome to the show.

1:04.2

You're right here in your yellow tuxedo.

1:05.9

You look fantastic.

1:07.3

Well, thank you.

1:07.8

I don't know if people would say it's the best dress,

1:09.3

but probably the most outrageous,

1:10.5

and I'll take that there.

1:12.4

I love it.

1:13.0

Well, let's dive right in.

...

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