Jeff Smith. The Truth About the Food Industry . Episode 678 with The Real Brad Lea (TRBL)

Dropping Bombs

Brad Lea

Business, Bradlea, Success, Mentor, Coach, Advice, Money, Strategy, Training, Entrepreneurship, Therealbradlea, Entrepreneur, Comedy

4.8 • 2.3K Ratings

🗓️ 5 January 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Growing up in the mountains and fields outside of Pendleton, Oregon, Jeff Smith has spent most of his life surrounded by, and working in, the agricultural industry. In 2005, he obtained a bachelor’s degree in Agricultural Business from Colorado State University and has become a highly skilled business consultant specializing in food production and heavy construction, with an emphasis on sales, operations, and business development. He has led business initiatives with a wide range of objectives, and throughout his career, he’s had direct exposure to the business cycles of over 30 different commodities. Building on his early career successes, Jeff worked in private equity before establishing his own consulting firm. He continues to apply his experience and knowledge to his clients’ unique situations, helping them reach their financial and business goals while also ensuring they are set up for long-term success. Jeff and Kara share a passion for agriculture, endeavoring to do their part to ensure people not only have access to nutritious foods but also remain engaged with the process that allows all of us to have sustainable resources that are available when and where we need them.

In this episode, Jeff and Brad discuss the truth about the food industry and what it’s like to be a true rancher.

Bombs:

-Relationships are number one.

-Take time to reflect.

-Servant Leadership.

Learn about what Jeff and Kara are doing at https://www.coloradocraftbeef.com

Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182

Watch the full video episode on Brad’s Youtube Here: https://bradlea.tv

Transcript

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0:00.0	Listen up or run for cover.
0:05.0	From the people who have it to the people who need it.
0:10.0	The real problem.
0:13.0	Brad Lee is dropping.
0:16.0	Brad Lee is dropping.
0:17.0	What it is Brad Brad Lee, back again with another episode of Dropping Bombs today in the studio folks.
0:28.0	As always, I've got another real treat for you, Mr. Jeff Smith.
0:32.0	Brad, how you doing it?
0:33.0	His lovely Kara on the couch you can't see her but she's here listening
0:38.1	Just like always probably willing to chime in if need be if we get really heavy into the cow science we're going to need to give her a microphone because I will get corrected later.
0:47.0	So if you guys don't know this dude, he's the, I would say chief executive smell tester at Colorado Craft Beef.
0:58.0	Yeah, that's a good way to put it.
1:00.1	Colorado Craft Beef is a is a I would say ranch really we are yeah so carer's family actually founded the
1:07.1	Ranch in 1913 about half a mile from where our house is today and so carer is fifth generation on the family ranch are two little girls of
1:15.9	course by math makes them generation six but Colorado Craft Beef is our way of paying homage to four generations before
1:24.9	Kara to really showcase the ranch and take it to further generations by being a
1:31.2	price maker not a price taker, because the ag space is commodity driven and you can only operate in a commodity space so long before the cycle that nature business.
1:41.0	And, you know, what we've done is put our money where our mouth is. So when we do say
1:46.2	Kara is fifth generation, Colorado Craft Beef is the first generation, and we bootstrapped it from the top to the bottom in honor of her
1:56.4	family and what they've done. It was nice. It's beautiful and it's good steak
2:02.1	because I've had it.
2:03.2	Yeah.
	...

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