Jeff Sieh on Repurposing Your Audio & Video Content to Reach a Larger Audience

Beyond the To-Do List - Productivity for Work and Life

Erik Fisher

Business, Entrepreneurship, Self-improvement, Careers, Education

4.5 • 875 Ratings

🗓️ 26 February 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week I’m excited to welcome my friend Jeff Sieh back to the show to continue a chat we recently had surrounding creativity, repurposing, and how AI and technology can help us reach our goals. In the previous portion of this conversation Jeff and I discussed creativity in the context of building your business. This week we pivot to the art of repurposing, remixing, and repackaging your audio, video, or creative content to reach larger untapped audiences or markets. Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. In this chat Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and I explore strategies to extend content lifespan and engage diverse audiences. We also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Don't miss out on Jeff’s valuable insights into expanding your reach and growing your brand. _____________________________________ Connect with Jeff: Links Descript 101 Social Media News Live _____________________________________ Connect with Erik: Sign Up For Our Newsletter LinkedIn Facebook Instagram _____________________________________ This podcast is powered by: Descript Podpage Castmagic Ecamm Rodecaster Pro Top Productivity Books List Make sure to support the show by checking out the sponsors! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	When you're hiring for your small business, you want to find quality professionals that are right for the role.
0:05.0	That's why you have to check out LinkedIn Jobs. LinkedIn Jobs has the tools to help you find the right professionals for your team faster and for free. And trust me, I've spent a lot of time
0:15.1	looking through LinkedIn jobs and by far it has been the easiest way for me to find viable
0:21.2	candidates fast.
0:22.5	And LinkedIn isn't just a job board.
0:24.2	LinkedIn helps you hire professionals
0:25.9	you can't find anywhere else because even those who aren't
0:28.6	actively searching for a new job might be open
0:31.0	to the perfect role that you have.
0:33.0	In any given month, over 70% of LinkedIn users don't visit other leading job sites.
0:38.0	So if you're not looking on LinkedIn, you're looking in the wrong place.
0:41.0	On LinkedIn, 86% of small businesses get qualified
0:45.0	candidates within 24 hours. Hire professionals like a professional on LinkedIn.
0:50.8	LinkedIn knows that small businesses are wearing so many hats and might not have the time or resources to hire.
0:55.6	LinkedIn is constantly finding ways to make the process easier.
0:58.8	They even just launch a feature that helps you write job descriptions,
1:01.8	making the process even easier and quicker.
1:04.5	Post your job for free at LinkedIn.com.
1:06.6	referral that's LinkedIn.com slash referral to post your job for free. Hello and welcome back to another episode of Beyond the To Do List, a podcast not just about managing the day-to-day busyness but the
1:37.1	true goal of productivity living a more meaningful life. This week we're
1:42.0	continuing our conversation with Jeff C. He's a longtime friend and if you
1:46.6	miss the conversation we had about creativity I will link up to that in the show notes
	...

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