Jeff Krauss on Building Experiences and Celebrity Connections

Mick Unplugged

Mick Hunt

Business, Entrepreneurship, Education, Self-improvement

5 • 1.6K Ratings

🗓️ 3 February 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jeff Krauss is the founder of IE Group NYC, a leader in experiential marketing and event production. Known for his ability to connect brands with people in memorable ways, Jeff has built a reputation for creativity, strategy, and flawless execution. His company works with top global brands, and his leadership blends business acumen with a deep understanding of culture, design, and storytelling. A lifelong New Yorker, Jeff also mentors emerging talent and explores the evolving world of experiential marketing.

In this episode, Jeff shares his journey from a college nightclub promoter to a leading name in event management, emphasizing the importance of mental resilience and the power of providing unparalleled experiences for all involved in his events. We also explore his innovative project, FanRoom Live, a platform that creates intimate, meaningful interactions between celebrities and their fans while supporting charitable causes.

Takeaways:

Mental resiliency in entrepreneurship is important.
Networking and strong relationships help grow a business.
Consistency is key to long-term success.

Sound Bites:

"It's never over till it's over.”

“Those that separate themselves are the ones that just have resiliency and keep going.”

Connect and Discover

LinkedIn: https://www.linkedin.com/in/jeff-krauss-86745353/

Instagram:

https://www.instagram.com/iegroupnyc/

https://www.instagram.com/Quotenotesofficial/

https://instagram.com/famroomlive/

Website:

https://iegny.com

https://fanroomlive.com/

https://quotenotes.com/

𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡:

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YouTube: https://www.youtube.com/channel/UCIPaMel-Fb4zQmCSZDPHu4A

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Website: https://www.mickhuntofficial.com

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Transcript

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0:00.0	Welcome to Mick Unplugged, where we ignite potential and fuel purpose.
0:08.8	Get ready for raw insights, bold moves, and game-changing conversations.
0:13.2	Buckle up.
0:14.1	Here's Mick.
0:15.8	Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged, and today's
0:20.3	guest is a visionary entrepreneur and event maestro, who has been redefining the art of crafting unforgettable experiences for A-lister's and prestigious brands across the world.
0:30.6	As the founder and president of IE Group, he has orchestrated high-profile events for clients like Saturday Night Live, George Clooney, the LA Dodgers, and many, many more. Get ready for an electrifying conversation with the dynamic,
0:42.4	the influential, the maestro. Mr. Jeff Cross. Jeff, how are you doing today, brother? I'm doing
0:47.2	great, man. Thank you so much for having me. How are you doing? I'm doing awesome as well. And I was
0:52.1	telling you offline, you're someone that I've looked up to from afar, like seeing all the crazy, cool things that you're doing.
0:59.0	You know, aside from podcasting and leadership development, I'm also a speaker. And the things that you do from an event standpoint, absolutely incredible.
1:07.6	But Jeff, I want to start with this because, like I said, I've been a follower and fan of yours forever. And I'll make it unplode. We talk about your because, that theme that's
1:14.7	deeper than your why, that real reason that makes you do what you do. But here's what I know about
1:18.9	Jeff, because I've heard you say this numerous times. You failed, but the difference between you
1:23.8	and millions of other people is that you kept going. When life gets hard and when that
1:28.5	situation, when that project doesn't go the right way, the easy thing to do, believe it or not,
1:33.1	is to stop, right? Jeff has always kept going. So I'd love to hear a little bit about that
1:38.6	be cause for you, that purpose, that drive for you. By the way, first and foremost, thank you for
1:43.7	having me on today. And that actually means a lot for you. By the way, first, first and foremost, thank you for having me on today.
1:45.0	And that actually means a lot for you to say that kind introduction. As far as my because and my
1:54.1	why, I have always just adapted the mindset of it's never over till it's over. It's just not. There's a difference
2:04.4	between saying, okay, you know what, this project isn't going to suit my needs because I am not
	...

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