Jeff Kofman: War correspondent to entrepreneur and how technology is changing journalism

Jimmy's Jobs of the Future

Boxlight Creative Studio

Technology, Careers, Business

5.0 • 1K Ratings

🗓️ 15 June 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You might think running a startup is tough. But it pales in significance when compared to today’s guest who used to be a war correspondent. But what does it take to turn someone from a job like that into an entrepreneur? Jeffrey Kofman is an Emmy award-winning journalist and now the CEO and founder of Trint, a speech-to-text platform that aims to solve the colossal problem of transcribing for audio, video and text productions. Believe us when we say it’s a hassle. It's now grown into something much more, as you'll hear about in the episode. Given what is going on in Ukraine at present, this is a fascinating job to learn about- how do you get into it? What does it take? How has the job of war journalism changed with technology over the years? Jimmy even learns a thing or two about interview technique! In this episode we discuss: Jumping from being an Emmy award war correspondent to being a startup founder. Where did the name Trint come from? How to raise capital and being a non-stereotypical founder. Why Trint is more than just transcription. What does the future of the job of a Journalist look like? How can writers get in front of the right people? Why podcasts are an antidote to superficial media. His thoughts on Ukraine and how technology is transforming journalism. Does he miss being a reporter? What’s the one thing he wishes he could tell himself when he first founded Trint? Jeff’s interview tips for Jimmy. The best content Jeffrey has consumed that he found impactful. Subscribe so you don't miss any new episodes, releasing every Wednesday.You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politicsFor more information on partnering with us please visit our partnerships page here.Also make sure you subscribe to The Shift, you can find it here on Spotify or on Apple Podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	When you can't quite get the angle, take hands free selfies with the Samsung Galaxy Z Flip 5,
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0:10.8	The new Samsung Galaxy Z Flip 5 and Chromebook, available on Vodafone.
0:15.8	Are you ready for a Monzo Business Bank account? Mike from Bluewater Plumbing was.
0:20.0	Need to get paid quickly, especially when I have five or six plumbing jobs in a day.
0:23.5	When I first used the payment link feature in my Monzo Business account, I was impressed
0:26.8	to have quick and easy it was. At the end of each job, I'll just create a payment link,
0:30.3	send it to the customer, and get paid then and there. I can also track all of my payments to my
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0:44.8	Welcome to Jimmy's Jobs. Today, we are joined by Jeffrey Coffman.
0:57.3	Now, I am always interested in the back stories of entrepreneurs. What is that moment?
1:02.9	And what are those things that lead to somebody starting a company? By definition,
1:07.9	it's very risky thing to do being an entrepreneur. But for Jeffrey, perhaps it seemed less risky
1:14.5	than his previous occupation, because he had started our life as a war correspondent,
1:20.2	covering many wars across the globe, including, for example, Libya. And we talk in this episode
1:26.8	about the way the war reporting is changing and the technology is improving the stories that are
1:33.2	being told. But we also talk about his frustrations, and that led him to founding Trent, which started
1:39.2	life as a kind of transcription service for journalists, but has now evolved into a much
1:45.6	bigger content creation company. It is a great episode, and one that is really thought
1:50.9	provoking with all the scenes that we've seen from Ukraine, about the people that put themselves
1:57.4	at risk to tell us these stories. It is a fascinating lesson, and I really hope you enjoy it.
	...

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