Jeff C. West—How to Convert Client Doubts into Deals

Good Money with Derrick Kinney

Derrick Kinney

Investing, Entrepreneurship, Business

5 • 1.5K Ratings

🗓️ 20 May 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

You have a great product or service. But connecting with new clients can feel like hitting a brick wall. So how do you turn a hard "no" into an enthusiastic “YES”?

My guest today, Jeff West, specializes in teaching business leaders what to say when clients object to your offer. And how to make the sale while building meaningful client relationships. Jeff is also the co-author of the new book "Streetwise to Saleswise" alongside my friend Bob Burg.

Today, Jeff reveals his 5-step formula for addressing client objections. It’s all about showing emotional control and empathy—but not in ways you might expect. Jeff will show you how to get to the heart of your future client’s concerns and respond directly to them!

Don’t just close a sale. Jeff’s formula will help you open doors to future opportunities and success.

Connect with Jeff HERE.

Buy Jeff’s new book HERE.

Are you a financial advisor? Join the exclusive email list for financial advisors HERE.

Get access to Simple Teen Success HERE.

Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution here: https://amzn.to/34hSonE

Book Derrick to speak at your next event HERE.

For daily tips to help you make and save money, follow us on Instagram @derricktkinney

Transcript

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0:00.0	Welcome to the Good Money Podcast, where we believe money is not bad and good people like you should have more of it. That's why we help you
0:14.7	get into the top 1% of your field. Make more money and do more good. Each week we
0:20.3	give you access to the best business minds with actionable advice, impactful
0:24.7	stories, and the inspiration you need to build the career and life you want.
0:29.6	I'm your host Derek Kinney. You have a great product or service, but connecting with new clients can feel like
0:38.8	hitting a brick wall. So how do you turn those hard nose into enthusiastic yeses?
0:45.0	My guest today, Jeff West, specializes in teaching business leaders what to say when clients object to your offer, and how to make the sale while building meaningful
0:55.8	client relationships.
0:57.5	Jeff is also the co-author of the new book, Streetwise to Saleswise, alongside my friend Bob Bird.
1:04.5	Today, Jeff reveals his five-step formula for addressing client objections.
1:09.8	It's all about showing emotional control and empathy, but not in the ways you might expect.
1:16.3	In this episode, Jeff unpacks his five-step strategy to tackle client pushback head on. This isn't about manipulation. It's about
1:24.5	understanding empathy and addressing the real concerns behind the objections.
1:29.2	Jeff will show you how to get to the heart of your future clients concerns and respond directly to
1:35.8	them.
1:36.8	Don't just close a sale. Jeff's formula will help you open doors to future opportunities
1:41.9	and success. Jeff, welcome to the Good Money
1:45.1	Podcast. Thank you so much Derek. I am so honored that you asked and I'm so glad to
1:50.5	be on the show with you. Well I think what you're about to share will help our people,
1:55.6	many of which are financial advisors, attorney,
1:57.8	CPA's, accountants, anybody who is face to face
2:00.9	with their client and they need to stand out.
	...

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